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Romantic Candles

Fail

Demand is soft, at -39.0% this quarter, so Romantic Candles is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$51K/yr66K searches / yr
90-day growth
-39.0%search demand this quarter
Competition
51%top-5 click share · 31 brands · 66 sellers

Flapen Score

Romantic Candles against its category

The dotted line is the Tools & Home Improvement average. Past it, Romantic Candles is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Romantic Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Romantic Candles 66K times last year and spent an estimated $51K. The top 5 brands take 54% of clicks. Demand peaks in Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-39.0%
Conversion, latest week
4.5%
Market size, estimated
$51Ka year
Peak month
February3.8× the quietest month
Top search term
romantic candles44K searches a year

02 · Price

A sale here is worth $16.86.

Listings sell for $16.86 on average, from $6.22 to $33.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.86 that is $0 to $2K a year per listing.

Average price
$16.86inside the $15 to $100 sweet spot
Price range
$6.22–$33.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #237 within Novelty Lighting. It carries 8,079 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
97%
Out of stock, average day
6.9%
Average rank
#237in Novelty Lighting
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
8,079per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Romantic Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

66

Top-5 brand share

54%

Top 20: 89%

Top-5 click share

51%

Top 20: 83%

Open market

41%

  • SHYMERY13%
  • Amagic13%
  • kakoya10%
  • Flasoo10%
  • cridoz9%
  • Tisancy5%

Demand

Romantic Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 3.8×

Search terms

Top Romantic Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • romantic candles44K/yr
  • romantic candles for date night11K/yr
  • romantic candles for bedroom11K/yr

Reviews and returns

What reviews say buyers love and hate about Romantic Candles

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Smell”
34%of negative reviews mention “Smell”
3.4%of orders come back
“Awful smell”
A buyer, on “Smell”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Romantic Candles questions

Answered from the same tracked data.