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Romantic

Fail

Demand is soft, at -48.4% this quarter, so Romantic is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$89K/yr204K searches / yr
90-day growth
-48.4%search demand this quarter
Competition
35%top-5 click share · 45 brands · 65 sellers

Flapen Score

Romantic against its category

The dotted line is the Tools & Home Improvement average. Past it, Romantic is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Romantic market on Amazon at a glance

Shoppers on Amazon United States searched for Romantic 204K times last year and spent an estimated $89K. The top 5 brands take 39% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
-48.4%
Conversion, latest week
2.3%
Market size, estimated
$89Ka year
Peak month
September2.8× the quietest month
Top search term
romantic decorations special night113K searches a year

02 · Price

A sale here is worth $19.28.

Listings sell for $19.28 on average, from $5.22 to $46.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $19.28 that is $0 to $2K a year per listing.

Average price
$19.28inside the $15 to $100 sweet spot
Price range
$5.22–$46.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #3,375 within Novelty Lighting. It carries 4,914 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#3,375in Novelty Lighting
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
4,914per listing
Listings tracked
53

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Romantic products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

$0$3K$5K$8K$11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 rising

Sellers

65

Est. top-5 brand share

39%

Top 20: 79%

Est. top-5 click share

35%

Top 20: 73%

Open market

57%

  • BAILONGJU11%
  • Foxiny9%
  • Amagic9%
  • cridoz5%
  • CODE FLORIST5%
  • Peledic5%

Demand

Romantic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.8×

Search terms

Top Romantic search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • romantic decorations special night113K/yr
  • romantic decorations21K/yr
  • romantic night kit35K/yr
  • romantic night9K/yr
  • date night decorations6K/yr
  • date night decorations at home8K/yr
  • romantic night setup5K/yr
  • romantic room decorations7K/yr

Reviews and returns

What reviews say buyers love and hate about Romantic

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Romantic questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data