Is Rocky Mountain Goods profitable to sell on Amazon United States?

Flapen scores Rocky Mountain Goods 45 out of 100 on Amazon United States, a Fail. Shoppers spend $46K a year across 53 tracked products. Amazon counts 5 of the 13 products launched in the last year as successful launches. Search demand grew -17.3% in the last 90 days.

How competitive is the Rocky Mountain Goods niche on Amazon United States?

23 brands and 41 sellers compete in Rocky Mountain Goods on Amazon United States. The top 5 Rocky Mountain Goods products take 29% of clicks, and the top 5 brands take 70%.

What do buyers complain about in Rocky Mountain Goods?

Rocky Mountain Goods buyers on Amazon United States complain most about Quality-Overall, Size-Overall, and Strength. Returns run at 5.2% of orders, which is high.

When does demand for Rocky Mountain Goods peak?

Search demand for Rocky Mountain Goods on Amazon United States is steady all year. The busiest month runs 1.7× the quietest.

What does it cost to enter the Rocky Mountain Goods niche?

Rocky Mountain Goods sells for $28.28 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.26 to $61.37. The average product has 2,225 reviews, the count a new listing must catch up to.

Rocky Mountain Goods

Fail

Shoppers spend only $46K a year here, so Rocky Mountain Goods is a Fail.

Filters No Dominant Brand High Returns

Flapen Score: 45
45 / 100Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size: $46K/yr37K searches / yr
90-day growth: -17.3%search demand this quarter
Competition: 29%top-5 click share · 23 brands · 41 sellers

Flapen Score

Rocky Mountain Goods against its category

The dotted line is the Tools & Home Improvement average. Past it, Rocky Mountain Goods is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Rocky Mountain Goods market on Amazon at a glance

Shoppers on Amazon United States searched for Rocky Mountain Goods 37K times last year and spent an estimated $46K. The top 5 brands take 70% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months: 37K
Growth, 90 days vs prior 90: -17.3%
Conversion, latest week: 4.3%
Market size, estimated: $46Ka year
Peak month: November1.7× the quietest month
Top search term: floor vent covers 4x1231K searches a year

02 · Price

A sale here is worth $28.28.

Listings sell for $28.28 on average, from $8.26 to $61.37. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $28.28 that is $0 to $3K a year per listing.

Average price: $28.28inside the $15 to $100 sweet spot
Price range: $8.26–$61.37
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #259 within Registers, Grilles & Vents. It carries 2,225 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 100%
Out of stock, average day: 4.8%
Average rank: #259in Registers, Grilles & Vents
Average rating: 4.58 starsAmazon United States average 4.42 stars
Average reviews: 2,225per listing
Listings tracked: 53

04 · Newcomers

Amazon counts 5 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 13
Successful launches: 5Amazon's first-year sales bar
Average brand age: 44 months

Products