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Ring Smart Plug

Fail

The average product has 9,522 reviews to catch up to, so Ring Smart Plug is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$103K/yr45K searches / yr
90-day growth
+9.1%search demand this quarter
Competition
71%top-5 click share · 8 brands · 12 sellers

Flapen Score

Ring Smart Plug against its category

The dotted line is the Tools & Home Improvement average. Past it, Ring Smart Plug is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ring Smart Plug market on Amazon at a glance

Shoppers on Amazon United States searched for Ring Smart Plug 45K times last year and spent an estimated $103K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+9.1%
Conversion, latest week
10.4%
Market size, estimated
$103Ka year
Peak month
December3.5× the quietest month
Top search term
ring smart plug21K searches a year

02 · Price

A sale here is worth $21.99.

Listings sell for $21.99 on average, from $13.22 to $34.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.99 that is $2K to $5K a year per listing.

Average price
$21.99inside the $15 to $100 sweet spot
Price range
$13.22–$34.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #136 within Outlets & Accessories. It carries 9,522 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#136in Outlets & Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
9,522per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Ring Smart Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$15K$31K$46K$62K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

12

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

6%

  • Amazon Basics54%
  • SWOPAN15%
  • Linkind7%
  • Govee7%
  • Kasa Smart6%
  • IMOLOVE5%
  • Open — no brand owns it (2 brands, 6%)

Demand

Ring Smart Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Ring Smart Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ring smart plug21K/yr
  • ring plug8K/yr
  • ring outlet4K/yr
  • ring outdoor plug4K/yr
  • ring outdoor smart plug3K/yr
  • ring outlet plug4K/yr

Reviews and returns

What reviews say buyers love and hate about Ring Smart Plug

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Assembly/Installation”
30%of negative reviews mention “Connectivity-Overall”
3.6%of orders come back
“Impossible to connect”
A buyer, on “Connectivity-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ring Smart Plug questions

Answered from the same tracked data.