Ring Siren

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

338K

Growth, 90 days vs prior 90

-7.5%

Conversion, latest week

5.2%

Market size, estimated

$1.0Ma year

Peak month

February2.3× the quietest month

Top search term

ring smoke detector127K searches a year

Listings sell for $58.28 on average, from $47.65 to $69.39. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At $58.28 that is $175K to $233K a year per listing.

Average price

$58.28inside the $15 to $100 sweet spot

Price range

$47.65–$69.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

3,000–4,000

Revenue per listing a year

$175K–$233K

Returns

3.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #15 within Fire Safety. It carries 232 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#15in Fire Safety

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

232per listing

Listings tracked

5

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

43 months