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Ring Doorbell Power Supply

Fail

Returns run at 7.0% of orders, so Ring Doorbell Power Supply is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$116K/yr86K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
74%top-5 click share · 11 brands · 15 sellers

Flapen Score

Ring Doorbell Power Supply against its category

The dotted line is the Tools & Home Improvement average. Past it, Ring Doorbell Power Supply is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ring Doorbell Power Supply market on Amazon at a glance

Shoppers on Amazon United States searched for Ring Doorbell Power Supply 86K times last year and spent an estimated $116K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
8.9%
Market size, estimated
$116Ka year
Peak month
December1.5× the quietest month
Top search term
ring doorbell power supply21K searches a year

02 · Price

A sale here is worth $15.28.

Listings sell for $15.28 on average, from $9.38 to $23.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $15.28 that is $4K to $8K a year per listing.

Average price
$15.28inside the $15 to $100 sweet spot
Price range
$9.38–$23.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Door Chimes & Bells. It carries 1,602 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Door Chimes & Bells
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,602per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Ring Doorbell Power Supply products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$12K$23K$35K$47K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

13%

  • VIIVRIA31%
  • TAICHIPANDA23%
  • Voyaux16%
  • ChooKaChoo6%
  • Ring6%
  • WUYELIN5%
  • Open — no brand owns it (5 brands, 13%)

Demand

Ring Doorbell Power Supply search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Ring Doorbell Power Supply search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ring doorbell power supply21K/yr
  • ring doorbell adapter11K/yr
  • ring doorbell power adapter13K/yr
  • ring doorbell plug in adapter9K/yr
  • doorbell power supply10K/yr
  • plug in doorbell transformer7K/yr
  • ring doorbell adapter plug in5K/yr
  • ring doorbell wired adapter4K/yr
  • doorbell power adapter3K/yr
  • ring doorbell power cord3K/yr

Reviews and returns

What reviews say buyers love and hate about Ring Doorbell Power Supply

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Advertised Vs Actual Product”
18%of negative reviews mention “Charging”
7.0%of orders come back
“Bad charger”
A buyer, on “Charging”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Ring Doorbell Power Supply questions

Answered from the same tracked data.