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Rifle Stand

Fail

Demand is soft, at -27.8% this quarter, so Rifle Stand is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$1.4M/yr585K searches / yr
90-day growth
-27.8%search demand this quarter
Competition
55%top-5 click share · 10 brands · 89 sellers

Flapen Score

Rifle Stand against its category

The dotted line is the Tools & Home Improvement average. Past it, Rifle Stand is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rifle Stand market on Amazon at a glance

Shoppers on Amazon United States searched for Rifle Stand 585K times last year and spent an estimated $1.4M. The top 5 brands take 89% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 585K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
585K
Growth, 90 days vs prior 90
-27.8%
Conversion, latest week
2.4%
Market size, estimated
$1.4Ma year
Peak month
December2.8× the quietest month
Top search term
gun vise211K searches a year

02 · Price

A sale here is worth $98.44.

Listings sell for $98.44 on average, from $26.44 to $261.54. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $98.44 that is $25K to $49K a year per listing.

Average price
$98.44inside the $15 to $100 sweet spot
Price range
$26.44–$261.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$25K–$49K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #329 within Workholding Devices. It carries 1,727 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#329in Workholding Devices
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,727per listing
Listings tracked
22

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
58 months

Products

Top Rifle Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$54K$108K$162K$217K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

89

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

8%

  • Tipton50%
  • Real Avid18%
  • Birchwood Casey11%
  • Caldwell5%
  • Hoppe's4%
  • GLORYFIRE3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Rifle Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Rifle Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gun vise211K/yr
  • gun vice54K/yr
  • tipton gun vise59K/yr
  • gun vise for gunsmithing33K/yr
  • gunsmithing vise34K/yr
  • rifle vise26K/yr
  • gun vices for gunsmithing16K/yr
  • gun vise for sighting32K/yr
  • gun bench13K/yr
  • tipton best gun vise16K/yr

Reviews and returns

What reviews say buyers love and hate about Rifle Stand

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Strength”
2.5%of orders come back
“Cheap flimsy, low quality plastic”
A buyer, on “Strength”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rifle Stand questions

Answered from the same tracked data.