rgb outdoor lights
Worth a lookShows a sweet-spot price point ($84.18 avg), but weak search conversion (1.6%) keeps it on the watch list.
Avg price
Great$84.18avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+41.9%90-day search growth — must beat 0% to launch
Market size
Good$521K$521K/yr · 382K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay$11.20–$244.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,023.5avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.9%return rate — above 5% kills the launch gate
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, rgb outdoor lights is a $521K/yr Amazon United States market (382K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
rgb outdoor lights market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $673K–$842K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #331
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 13.2%
- Avg brand age
- 36 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
23
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
51%
Top 20: 86%
Open market
7%
- Govee75%
- XMCOSY+8%
- CAWWS3%
- Beizelte3%
- AILBTON3%
- Dazzle Bright2%
- Open — no brand owns it (6 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +41.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Top rgb outdoor lights search terms
- govee string lights140K/yr
- xmcosy outdoor string lights27K/yr
- smart outdoor string lights26K/yr
- colored string lights21K/yr
- rgb outdoor lights28K/yr
- colorful string lights15K/yr
- smart string lights outdoor15K/yr
- outdoor color lights13K/yr
- outdoor colored lights13K/yr
- xmcosy9K/yr
Top rgb outdoor lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Govee S14 Bulb Outdoor String Lights 2 96ft RGBICWW 30 LED Bulbs IP66
Govee$80.224.3★1,103 rev
Govee Smart Outdoor String Lights 2 144ft RGBIC Patio Lights with 45 Bulbs
Govee$126.334.2★1,825 rev
Govee Outdoor String Lights H7015 with 15 Dimmable RGBIC LED Bulbs 48ft IP65 Waterproof Shatterproof Holidays Decorations Color Changing Warm White Lights with 47 Scene Modes for Christmas Decor
Govee$46.414.2★3,903 rev
Govee S14 Bulb Outdoor String Lights 2 144ft RGBICWW 45 LED Bulbs IP66
Govee$118.104.3★1,103 rev
Govee Clear Bulb Outdoor String Lights 96ft IP67 Patio & Backyard Lights
Govee$111.674.3★463 rev
Newest
by launch date
Ecoeve Outdoor String Lights 100FT Patio Lights for Outside Smart App & Remote Control with Timer Dimmable with 4 Scene Modes Warm White Waterproof LED Bulbs for Garden Yard and Backyard Decor
Ecoeve$46.05151 rev
Govee Outdoor Solar String Lights 33ft with 8 RGBICW Bulbs IP67 Waterproof
Govee$84.4679 rev
Govee Outdoor Chromatic String Lights 65.6ft RGBIC Uni-IC Control IP67
Govee$244.3743 rev
Govee Clear Bulb Outdoor String Lights 144ft IP67 Patio & Backyard Lights
Govee$155.68463 rev
Beizelte Outdoor String Lights 150FT RGB+IC Outside Light Dimmable Shatterproof LED Bulbs IP67 Waterproof Chasing Effect Lighting DreamColor Patio Strip Lights for Backyard Balcony Outdoor Living
Beizelte$76.3872 rev
Trending
90-day click momentumEcoeve Outdoor String Lights 100FT Patio Lights for Outside Smart App & Remote Control with Timer Dimmable with 4 Scene Modes Warm White Waterproof LED Bulbs for Garden Yard and Backyard Decor
Ecoeve$46.054.8★
Govee Outdoor Solar String Lights 33ft with 8 RGBICW Bulbs IP67 Waterproof
Govee$84.463.8★
Outdoor String Lights 200FT Smart RGB+IC Patio Lights with Shatterproof LED Bulbs Outside Light Dimmable Patio for Decor DIY IP67 Waterproof Courtyard garden Holiday LED lights more Scene Modes
AILBTON$123.664.3★
Beizelte Outdoor String Lights 150FT RGB+IC Outside Light Dimmable Shatterproof LED Bulbs IP67 Waterproof Chasing Effect Lighting DreamColor Patio Strip Lights for Backyard Balcony Outdoor Living
Beizelte$76.382.3★
Govee Clear Bulb Outdoor String Lights 144ft IP67 Patio & Backyard Lights
Govee$155.684.3★
What buyers say about rgb outdoor lights
What buyers praise and complain about, mined from review topics.What buyers love
“Lights are bright”
“Love the different colors”
“Build quality is excellent”
“easy to assemble”
“Amazing Value”
“Easy peasy”
“As described”
“Seems durable”
“Build quality is excellent”
“great adhesion”
What buyers complain about
“Do not last”
“Cheap bad quality”
“Didn't work”
“Bluetooth does not work”
“the colors are off”
“Not bright enough”
“I would expect better for the price”
“Much dimmer than I expected them to be”
“Not waterproof”
“difficult to install properly”
Top return reasons
Common questions
- Is rgb outdoor lights profitable to sell on Amazon United States?
- The niche generates $521K/yr across 34 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +41.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the rgb outdoor lights niche?
- 12 brands and 23 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in rgb outdoor lights?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 4.9%.
- When does demand for rgb outdoor lights peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the rgb outdoor lights niche?
- Listings span $11.20–$244.37; the average listing price is $84.18 (sweet spot $15–$100). The average incumbent carries 3,024 reviews — the moat a new listing must climb.