Rgb Outdoor Lights

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $521K a year.

Searches, last 12 months

382K

Growth, 90 days vs prior 90

+41.9%

Conversion, latest week

1.6%

Market size, estimated

$521Ka year

Peak month

November4.4× the quietest month

Top search term

govee string lights140K searches a year

Listings sell for $84.18 on average, from $11.20 to $244.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $84.18 that is $8K to $21K a year per listing.

Average price

$84.18inside the $15 to $100 sweet spot

Price range

$11.20–$244.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$8K–$21K

Returns

4.9%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #331 within String Lights. It carries 3,024 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

13.2%

Average rank

#331in String Lights

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

3,024per listing

Listings tracked

34

10 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

10Amazon's first-year sales bar

Average brand age

36 months