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Rgb

Maybe

Products sell for $20.82 on average, inside the sweet spot. But the average product has 15,108 reviews to catch up to, so Rgb is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$175K/yr472K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
40%top-5 click share · 25 brands · 46 sellers

Flapen Score

Rgb against its category

The dotted line is the Tools & Home Improvement average. Past it, Rgb is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rgb market on Amazon at a glance

Shoppers on Amazon United States searched for Rgb 472K times last year and spent an estimated $175K. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 472K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months
472K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
1.8%
Market size, estimated
$175Ka year
Peak month
December1.7× the quietest month
Top search term
rgb152K searches a year

02 · Price

A sale here is worth $20.82.

Listings sell for $20.82 on average, from $1.87 to $117.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $20.82 that is $2K to $5K a year per listing.

Average price
$20.82inside the $15 to $100 sweet spot
Price range
$1.87–$117.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #123 within Novelty Lighting. It carries 15,108 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#123in Novelty Lighting
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
15,108per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Rgb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$14K$21K$28K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

46

Top-5 brand share

70%

Top 20: 96%

Top-5 click share

40%

Top 20: 73%

Open market

28%

  • Govee28%
  • DAYBETTER20%
  • KSIPZE11%
  • GANZQH7%
  • NBBUFF4%
  • HBOWMDJIA3%

Demand

Rgb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Rgb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rgb152K/yr
  • strip lighting59K/yr
  • bed led lights28K/yr
  • cheap led lights23K/yr
  • led ceiling light strip20K/yr
  • led tape lights22K/yr
  • led22K/yr
  • indoor led lights28K/yr
  • led strip lights cuttable17K/yr
  • led lights cheap17K/yr

Reviews and returns

What reviews say buyers love and hate about Rgb

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Adhesion/Stickiness”
2.5%of orders come back
“Adhesive is awful”
A buyer, on “Adhesion/Stickiness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rgb questions

Answered from the same tracked data.