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Reverse Osmosis Water Filter Replacement

Fail

The top 5 brands take 97% of clicks, so Reverse Osmosis Water Filter Replacement is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$1.2M/yr189K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
62%top-5 click share · 7 brands · 18 sellers

Flapen Score

Reverse Osmosis Water Filter Replacement against its category

The dotted line is the Tools & Home Improvement average. Past it, Reverse Osmosis Water Filter Replacement is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reverse Osmosis Water Filter Replacement market on Amazon at a glance

Shoppers on Amazon United States searched for Reverse Osmosis Water Filter Replacement 189K times last year and spent an estimated $1.2M. The top 5 brands take 97% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
6.7%
Market size, estimated
$1.2Ma year
Top search term
express water replacement filters47K searches a year

02 · Price

A sale here is worth $96.98.

Listings sell for $96.98 on average, from $19.31 to $214.27. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $96.98 that is $24K to $48K a year per listing.

Average price
$96.98inside the $15 to $100 sweet spot
Price range
$19.31–$214.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$24K–$48K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #210 within Water Filtration & Softeners. It carries 1,715 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#210in Water Filtration & Softeners
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,715per listing
Listings tracked
24

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
75 months

Products

Top Reverse Osmosis Water Filter Replacement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$61K$122K$183K$244K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

18

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

62%

Top 20: 95%

Open market

1%

  • APEC WATER53%
  • EXPRESS WATER33%
  • Vegebe6%
  • iSpring3%
  • SimPure2%
  • PUROFLO2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Reverse Osmosis Water Filter Replacement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26FebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 2.4× · 6 of 12 months tracked

Search terms

Top Reverse Osmosis Water Filter Replacement search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • express water replacement filters47K/yr
  • apec roes-5026K/yr
  • reverse osmosis water filter replacement30K/yr
  • apec roes-50 replacement filters11K/yr
  • reverse osmosis filter replacement12K/yr
  • reverse osmosis replacement filters7K/yr
  • express water filters8K/yr
  • roes-50 replacement filter set7K/yr
  • express water filter replacement6K/yr
  • 5 stage ro filter replacement4K/yr

Reviews and returns

What reviews say buyers love and hate about Reverse Osmosis Water Filter Replacement

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Filtration”
30%of negative reviews mention “Leak-Proof”
2.2%of orders come back
“it began leaking”
A buyer, on “Leak-Proof”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Reverse Osmosis Water Filter Replacement questions

Answered from the same tracked data.