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Reusable Air Filter 20x25x1

Fail

Shoppers spend an estimated $41K a year here, so Reusable Air Filter 20x25x1 is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$41K/yr15K searches / yr
90-day growth
+51.2%search demand this quarter
Competition
76%top-5 click share · 10 brands · 18 sellers

Flapen Score

Reusable Air Filter 20x25x1 against its category

The dotted line is the Tools & Home Improvement average. Past it, Reusable Air Filter 20x25x1 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reusable Air Filter 20x25x1 market on Amazon at a glance

Shoppers on Amazon United States searched for Reusable Air Filter 20x25x1 15K times last year and spent an estimated $41K. The top 5 brands take 86% of clicks. Demand peaks in Jul–Aug–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +51.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+51.2%
Conversion, latest week
6.7%
Market size, estimated
$41Ka year
Peak month
August5.4× the quietest month
Top search term
reusable air filter 20x25x18K searches a year

02 · Price

A sale here is worth $39.07.

Listings sell for $39.07 on average, from $26.44 to $56.05. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $39.07 that is $0 to $4K a year per listing.

Average price
$39.07inside the $15 to $100 sweet spot
Price range
$26.44–$56.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #448 within Furnace Parts & Accessories. It carries 748 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
14.2%
Average rank
#448in Furnace Parts & Accessories
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
748per listing
Listings tracked
12

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Reusable Air Filter 20x25x1 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

$0$4K$8K$12K$16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

18

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

9%

  • REAIR46%
  • Torjim16%
  • GrairsdGan9%
  • UBeesize8%
  • K&N7%
  • Nexiview5%
  • Open — no brand owns it (4 brands, 9%)

Demand

Reusable Air Filter 20x25x1 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug, Oct · busiest ÷ quietest = 5.4×

Search terms

Top Reusable Air Filter 20x25x1 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • reusable air filter 20x25x18K/yr
  • washable air filter 20x25x15K/yr
  • 20x25x1 air filter reusable washable3K/yr

Reviews and returns

What reviews say buyers love and hate about Reusable Air Filter 20x25x1

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Filtration”
38%of negative reviews mention “Filtration”
2.4%of orders come back
“The frame for the filter is very fragile”
A buyer, on “Filtration”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Reusable Air Filter 20x25x1 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data