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Retractable Light

Fail

Shoppers spend only $46K a year here, so Retractable Light is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$46K/yr33K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
71%top-5 click share · 9 brands · 88 sellers

Flapen Score

Retractable Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Retractable Light is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retractable Light market on Amazon at a glance

Shoppers on Amazon United States searched for Retractable Light 33K times last year and spent an estimated $46K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
1.9%
Market size, estimated
$46Ka year
Peak month
December2.2× the quietest month
Top search term
retractable light9K searches a year

02 · Price

A sale here is worth $73.82.

Listings sell for $73.82 on average, from $9.07 to $153.72. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $73.82 that is $0 to $7K a year per listing.

Average price
$73.82inside the $15 to $100 sweet spot
Price range
$9.07–$153.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #787 within Job Site Lighting. It carries 1,204 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
94%
Out of stock, average day
5.6%
Average rank
#787in Job Site Lighting
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,204per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Retractable Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$5K$9K$14K$19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

88

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

5%

  • BAYCO49%
  • Alert22%
  • Aceland15%
  • Steelman4%
  • Pro-Lite3%
  • OGERY2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Retractable Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Retractable Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retractable light9K/yr
  • retractable shop light8K/yr
  • retractable work light7K/yr
  • drop light reel retractable5K/yr
  • retractable drop light4K/yr

Reviews and returns

What reviews say buyers love and hate about Retractable Light

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Durability”
1.9%of orders come back
“No very durable”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Retractable Light questions

Answered from the same tracked data.