Skip to content

Retique It Liquid Wood

Fail

The top 5 brands take 96% of clicks, so Retique It Liquid Wood is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$60K/yr148K searches / yr
90-day growth
+12.1%search demand this quarter
Competition
71%top-5 click share · 5 brands · 11 sellers

Flapen Score

Retique It Liquid Wood against its category

The dotted line is the Tools & Home Improvement average. Past it, Retique It Liquid Wood is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retique It Liquid Wood market on Amazon at a glance

Shoppers on Amazon United States searched for Retique It Liquid Wood 148K times last year and spent an estimated $60K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+12.1%
Conversion, latest week
1.2%
Market size, estimated
$60Ka year
Peak month
January3.2× the quietest month
Top search term
wood look paint22K searches a year

02 · Price

A sale here is worth $33.50.

Listings sell for $33.50 on average, from $7.41 to $77.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $33.50 that is $0 to $3K a year per listing.

Average price
$33.50inside the $15 to $100 sweet spot
Price range
$7.41–$77.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #82 within Paint & Primer. It carries 684 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#82in Paint & Primer
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
684per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Retique It Liquid Wood products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$9K$18K$27K$36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

11

Top-5 brand share

96%

Top 20: 96%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Giani64%
  • Jungarian20%
  • Retique It5%
  • Heirloom Traditions Paint5%
  • --4%
  • LUTQ3%

Demand

Retique It Liquid Wood search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.2×

Search terms

Top Retique It Liquid Wood search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood look paint22K/yr
  • paint that looks like wood grain22K/yr
  • faux wood paint14K/yr
  • wood grain effect paint10K/yr
  • wood grain paint11K/yr
  • wood look paint kit5K/yr
  • wood look paint kit for front door7K/yr
  • faux wood paint kit7K/yr
  • giani wood look paint kit5K/yr
  • paint that looks like wood10K/yr

Reviews and returns

What reviews say buyers love and hate about Retique It Liquid Wood

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Ease Of Use”
4.1%of orders come back
“hard to use”
A buyer, on “Ease Of Use”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Retique It Liquid Wood questions

Answered from the same tracked data.