rescue knife
Worth a lookShows a sweet-spot price point ($34.10 avg), but weak search conversion (1.4%) keeps it on the watch list.
Avg price
Incredible$34.10avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$8.25–$103.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,678.35avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$108K$108K/yr · 225K searches
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, rescue knife is a $108K/yr Amazon United States market (225K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar–Apr–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
rescue knife market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $136K–$171K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #356
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 1.5%
- Avg brand age
- 55 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
23 flat
Sellers
118
Top-5 brand share
80%
Top 20: 99%
Top-5 click share
23%
Top 20: 53%
Open market
17%
- NedFoss60%
- Kershaw6%
- GOOD WORKER5%
- Tac-Force4%
- RESQME4%
- GEAR AID3%
- Open — no brand owns it (17 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.Peak months: Mar, Apr, Jun, Jul · busiest ÷ quietest = 3.5×
Top rescue knife search terms
- rescue knife50K/yr
- nedfoss knives56K/yr
- ned foss knives33K/yr
- firefighter knife19K/yr
- emt knife12K/yr
- knife with seat belt cutter and glass breaker5K/yr
- nedfoss pocket knife11K/yr
- nedfoss14K/yr
- ned foss10K/yr
- rescue knife with glass breaker4K/yr
Top rescue knife products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NedFoss Pocket Folding Knife DA75 3 in 1 Pocket Knife Gifts for Men Women Survival Knife with Liner-Lock Belt Clip Seat Belt Cutter Glass Breaker Hunting knife for Camping Hiking
NedFoss$29.544.7★2,123 rev
Kershaw Barricade Pocket Knife Orange 3.5 Inch Drop Point Blade
Kershaw$33.614.6★3,154 rev
NedFoss Beast Pocket Knife for Men 4 D2 Steel Heavy Duty Folding Knife
NedFoss$32.114.6★2,701 rev
Resqme Pack of 2 The Original Emergency Keychain Car Escape Tool 2-in-1 Seatbelt Cutter and Window Breaker Made in USA Safety Yellow
RESQME$14.224.6★47,255 rev
Legal Pocket Knife with 2.95 Serrated Blade Glass Breaker Seat Belt Cutter - EDC Sharp Folding Knives with Portable Clip - Small Tool for Tactical Camping Survival Hiking - Gifts for Men 6680
GOOD WORKER$10.164.6★7,171 rev
Newest
by launch date
Maxam 5 Rescue Knife - Rust-Proof German Stainless Steel Serrated Blade with High-Visibility Orange Handle Reversible Pocket Clip Lanyard Hole
Maxam$25.432 rev
Legal Pocket Knife with Ball Bearing & Case - 5 in 1 Knife - 2.95 Serrated Blade Glass Breaker Seat Belt Cutter - EDC Folding Knives with Portable Clip - Tool for Tactical Camping Survival 6680 U
GOOD WORKER$36.447,171 rev
Black Firefighter Rescue Knife Emergency Window Breaker Seatbelt Cutter Combo Edge Blade Firefighter Tools & Firefighter Gifts for Men Tactical Firefighter Knife with Belt Clip
Ricky's Laser Engraving$24.8220 rev
NedFoss Daredevil Pocket Knife for Men 3.46 14C28N Steel Folding Knife
NedFoss$37.2352 rev
NedFoss DA52 Pocket Knife for Men 3.5 8Cr14Mov Steel Folding EDC Knife
NedFoss$23.961,908 rev
Trending
90-day click momentumResqme Pack of 2 The Original Emergency Keychain Car Escape Tool 2-in-1 Seatbelt Cutter and Window Breaker Made in USA Safety Yellow
RESQME$14.224.6★
Maxam 5 Rescue Knife - Rust-Proof German Stainless Steel Serrated Blade with High-Visibility Orange Handle Reversible Pocket Clip Lanyard Hole
Maxam$25.434.0★
Black Firefighter Rescue Knife Emergency Window Breaker Seatbelt Cutter Combo Edge Blade Firefighter Tools & Firefighter Gifts for Men Tactical Firefighter Knife with Belt Clip
Ricky's Laser Engraving$24.824.7★
Legal Pocket Knife with Ball Bearing & Case - 5 in 1 Knife - 2.95 Serrated Blade Glass Breaker Seat Belt Cutter - EDC Folding Knives with Portable Clip - Tool for Tactical Camping Survival 6680 U
GOOD WORKER$36.444.6★
GEAR AID Akua Blunt Tip Paddle Knife with Serrated Blade and Quick Release Sheath Titanium-Coated 3 Blade
GEAR AID$34.244.4★
What buyers say about rescue knife
What buyers praise and complain about, mined from review topics.What buyers love
“Very sharp out of the box”
“Awesome quality”
“Great value”
“easy to handle”
“fits in my hand perfectly”
“Comfortable grip”
“GREAT DESIGN”
“As advertised”
“it is still functioning well”
“Lightweight and easy to use”
What buyers complain about
“Big”
“Broke on first use”
“low quality products”
“Not sharp”
“Hard to open”
“A little on the heavy side”
“The price is ridiculously under $10”
“Lacks Grip”
“The plastic panel on the handle was broken when it arrived”
“But not Quite as Advertised”
Top return reasons
Common questions
- Is rescue knife profitable to sell on Amazon United States?
- The niche generates $108K/yr across 94 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the rescue knife niche?
- 23 brands and 118 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in rescue knife?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.2%.
- When does demand for rescue knife peak?
- Demand peaks in Mar–Apr–Jun–Jul; the busiest month runs 3.5× the quietest.
- What does it cost to enter the rescue knife niche?
- Listings span $8.25–$103.10; the average listing price is $34.10 (sweet spot $15–$100). The average incumbent carries 1,678 reviews — the moat a new listing must climb.