Is replacement bulbs for outdoor string lights profitable to sell on Amazon United States?

The niche generates $785K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +40.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the replacement bulbs for outdoor string lights niche?

11 brands and 19 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in replacement bulbs for outdoor string lights?

Top complaints mined from reviews: Durability, Functionality-Overall, Brightness/Shine/Glow. The return rate is 2.6%.

When does demand for replacement bulbs for outdoor string lights peak?

Demand peaks in May–Jun; the busiest month runs 2.5× the quietest.

What does it cost to enter the replacement bulbs for outdoor string lights niche?

Listings span $9.44–$31.37; the average listing price is $18.25 (sweet spot $15–$100). The average incumbent carries 2,880 reviews — the moat a new listing must climb.

replacement bulbs for outdoor string lights

Worth a look

Shows searches that convert (9.0% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.25

avg listing price — sweet spot $15–$100

Price range

Great$9.44–$31.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$785K

$785K/yr · 476K searches

Growth

Good+40.3%

90-day search growth — must beat 0% to launch

Returns

Good2.6%

return rate — above 5% kills the launch gate

Review moat

Okay2,880.31

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad74%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, replacement bulbs for outdoor string lights is a $785K/yr Amazon United States market (476K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

replacement bulbs for outdoor string lights market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: $730K–$913K; units × avg price
Conversion rate: 9.0%
Avg BSR: #195
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

10%

Meconard38%
GvvooHome20%
CLSETAIC17%
Jslinter8%
Mlambert4%
Moonflor3%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +40.3% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.5×

Open Trend

Top replacement bulbs for outdoor string lights search terms

replacement bulbs for outdoor string lights60K/yr +64.0%7.3% conv.
string light bulbs54K/yr +49.1%8.6% conv.
outdoor string light bulbs43K/yr +40.7%8.8% conv.
string light bulbs replacement48K/yr +21.6%8.9% conv.
s14 bulbs for outdoor string lights36K/yr +34.8%9.1% conv.
string light replacement bulbs31K/yr +44.6%8.5% conv.
replacement bulbs for string lights35K/yr +45.2%5.1% conv.
outdoor string light replacement bulbs19K/yr +30.7%8.3% conv.
patio light bulbs17K/yr +18.9%6.2% conv.
bulbs for outdoor string lights14K/yr +61.6%5.5% conv.

All search terms

Top replacement bulbs for outdoor string lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Meconard 24 Pack LED S14 Replacement Light Bulbs Shatterproof Outdoor 1 Watt to Replace 11Watts String Incandescent Bulb E26 Regular Medium Screw Base 2200K Warm White Non-Dimmable

Meconard$16.474.7★4,031 rev

Shatterproof LED String Lights Waterproof Warm White 2200K 70LM E26 Base - 15 Pack

CLSETAIC$9.944.6★2,651 rev

GvvooHome 24 Pack LED S14 Replacement Light Bulbs Waterproof 1W Vintage Edison Bulbs for Outdoor Patio Backyard String Lights Dimmable E26 Regular Medium Screw Base 2200K Warm White

GvvooHome$15.494.7★1,887 rev

Jslinter 24-Pack S14 Outdoor String Light Bulbs for Patio Lights 2200K 1W

Jslinter$19.144.7★5,030 rev

Meconard G40 1.57 Inch Led Replacement Light Bulbs E12 Screw Base Shatterproof LED Small Globe Light Bulbs for Outdoor String Lights 1Watt Equvalent to 5 Watt Incandescent Bulbs Warm White 25Pack

Meconard$16.864.6★3,774 rev

Newest

by launch date

MAXvolador 24 Pack LED S14 Replacement Light Bulbs Waterproof Shatterproof

MAXvolador$13.1338 rev

3mo ago

Meconard 36 Pack S14 LED Bulbs for Outdoor String Lights Shatterproof Replacement Edison Bulbs for Patio String Lights Outdoor Waterproof Warm White 2200K Non-Dimmable E26 Standard Base

Meconard$23.781,301 rev

1y ago

GvvooHome 36 Pack S14 LED Bulbs for Outdoor String Lights Shatterproof Replacement Edison Bulbs for Patio String Lights Outdoor Waterproof Warm White 2200K Dimmable E26 Standard Base

GvvooHome$27.80903 rev

1y ago

GvvooHome 24 Pack LED S14 Replacement Light Bulbs Waterproof 1W Vintage Edison Bulbs for Outdoor Patio Backyard String Lights Dimmable E26 Regular Medium Screw Base 2200K Warm White

GvvooHome$15.491,887 rev

2y ago

GvvooHome 25 Pack G40 LED Replacement Light Bulbs Waterproof Clear Globe Light Bulb E12 Screw Base for Outdoor String Lights Patio Cafe Dcor Dimmable Warm White

GvvooHome$15.33220 rev

2y ago

What buyers say about replacement bulbs for outdoor string lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow31%

“Great light”

Value For Money17%

“Great Value”

Size-Overall9%

“Fit perfect”

Quality-Overall9%

“So far they seem to be good quality and work as expected with a nice, consistent light”

Advertised Vs Actual Product6%

“As advertised”

Durability6%

“they are holding up very well”

Bulb Flicker/Dimming/Color3%

“The bulbs are clear and bright”

Color3%

“Color is a bright”

Efficiency2%

“Worked perfectly in our yard”

Assembly/Installation2%

“Easy to install”

What buyers complain about

Durability14%

“Break”

Functionality-Overall11%

“Not all lights working”

Brightness/Shine/Glow10%

“not bright enough for my liking”

Size-Overall9%

“They are small in size”

Bulb Flicker/Dimming/Color9%

“Not as bright as others Ive bought”

Quality-Overall8%

“Extremely low quality”

Defective Material/Parts3%

“3 of the 15 bulbs arrived with defects”

Water Resistance3%

“wish the rain water would not get in the bulbs”

Compatibility-Overall3%

“Not sure if they are compatible like it stated”

Advertised Vs Actual Product3%

“This seems like deceptive marketing”

Top return reasons

Size-Overall61%

Bulb Flicker/Dimming/Color11%

Advertised Vs Actual Product6%

Compatibility-Overall6%

Functionality-Overall5%

Brightness/Shine/Glow5%