reolink poe doorbell
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$110.41avg listing price — sweet spot $15–$100
Review moat
Okay1,632.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$71K$71K/yr · 28K searches
Returns
Bad7.3%return rate — above 5% kills the launch gate
Price range
Bad$95.62–$134.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, reolink poe doorbell is a $71K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 29/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
reolink poe doorbell market data
- Units sold / yr
- 2K–2K
- avg 500–750/product
- Revenue / yr
- $166K–$221K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 33.3%
- Avg brand age
- 27 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- REOLINK100%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +10.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.9×
Top reolink poe doorbell products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
REOLINK Video Doorbell PoE 2K Wired Outdoor Security Camera with Chime V2
REOLINK$95.624.4★1,504 rev
REOLINK Video Doorbell WiFi 2K Wired Camera 4:3 Wide View Outdoor Camera
REOLINK$100.704.2★3,343 rev
REOLINK Battery Video Doorbell (2nd Gen) 2K Wireless&Wired Outdoor Camera
REOLINK$134.933.6★51 rev
Newest
by launch dateREOLINK Battery Video Doorbell (2nd Gen) 2K Wireless&Wired Outdoor Camera
REOLINK$134.9351 rev
REOLINK Video Doorbell WiFi 2K Wired Camera 4:3 Wide View Outdoor Camera
REOLINK$100.703,343 rev
REOLINK Video Doorbell PoE 2K Wired Outdoor Security Camera with Chime V2
REOLINK$95.621,504 rev
Trending
90-day click momentumWhat buyers say about reolink poe doorbell
What buyers praise and complain about, mined from review topics.What buyers love
“Build quality - feels well made”
“Easy to install”
“connected to my WiFi”
“great video feed”
“App is user friendly”
“It's worth buying”
“It provides security”
“picture quality is excellent”
“easy to use”
“Night vision is crisp”
What buyers complain about
“Connection failed”
“Not easy installation at all”
“The app is not perfect”
“poor features”
“Stopped working after 7 months - Do Not Recommend”
“it never reaches the balanced quality of the Nest”
“Very sensitive on motion”
“THE DIRECTIONS ARE TERRIBLE”
“It does not pair”
“The only thing I'm not keen on is that to put it on auto night vision it just goes to full NV and daytime video is Black and White”
Top return reasons
Common questions
- Is reolink poe doorbell profitable to sell on Amazon United States?
- The niche generates $71K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Skip it (29/100).
- How competitive is the reolink poe doorbell niche?
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in reolink poe doorbell?
- Top complaints mined from reviews: Connectivity-Overall, Assembly/Installation, Software/Application. The return rate is 7.3% — above our launch gate.
- When does demand for reolink poe doorbell peak?
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the reolink poe doorbell niche?
- Listings span $95.62–$134.93; the average listing price is $110.41 (sweet spot $15–$100). The average incumbent carries 1,633 reviews — the moat a new listing must climb.