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Reolink Poe Doorbell

Fail

The top 5 products take 100% of clicks, so Reolink Poe Doorbell is a Fail.

Flapen Score
29
29 / 100
Ranks 9,259 of 9,536 Tools & Home Improvement niches · −19 vs the category median of 48
Market size
$71K/yr28K searches / yr
90-day growth
+10.4%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Reolink Poe Doorbell against its category

The dotted line is the Tools & Home Improvement average. Past it, Reolink Poe Doorbell is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reolink Poe Doorbell market on Amazon at a glance

Shoppers on Amazon United States searched for Reolink Poe Doorbell 28K times last year and spent an estimated $71K. One brand takes every click. Demand peaks in Jul. Flapen scores it 29 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
2.3%
Market size, estimated
$71Ka year
Peak month
July1.9× the quietest month
Top search term
reolink poe doorbell16K searches a year

02 · Price

A sale here is worth $110.41.

Listings sell for $110.41 on average, from $95.62 to $134.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 500 to 750 of them. At $110.41 that is $55K to $83K a year per listing.

Average price
$110.41above the $15 to $100 sweet spot
Price range
$95.62–$134.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
500–750
Revenue per listing a year
$55K–$83K
Returns
7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.3% of listings are out of stock. The average listing ranks #68 within Home Security Systems. It carries 1,633 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
33.3%
Average rank
#68in Home Security Systems
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
1,633per listing
Listings tracked
3

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$14K$28K$43K$57K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • REOLINK100%

Demand

Reolink Poe Doorbell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Reolink Poe Doorbell

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Connectivity-Overall”
7.3%of orders come back
“Connection failed”
A buyer, on “Connectivity-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Reolink Poe Doorbell questions

Answered from the same tracked data.