Reolink Doorbell
MaybeThe products selling today average only 4.1★. But the top 5 brands take 100% of clicks, so Reolink Doorbell is a Maybe.
- Flapen Score
- 51 / 100Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 4851
- Market size
- $1.6M/yr508K searches / yr
- 90-day growth
- +76.1%search demand this quarter
- Competition
- 95%top-5 click share · 2 brands · 17 sellers
Flapen Score
Reolink Doorbell against its category
The dotted line is the Tools & Home Improvement average. Past it, Reolink Doorbell is stronger. Inside it, weaker.
Market
The Reolink Doorbell market on Amazon at a glance
Shoppers on Amazon United States searched for Reolink Doorbell 508K times last year and spent an estimated $1.6M. All 2 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 508K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +76.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 508K
- Growth, 90 days vs prior 90
- +76.1%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $1.6Ma year
- Peak month
- June2.8× the quietest month
- Top search term
- reolink doorbell290K searches a year
02 · Price
A sale here is worth $93.24.
Listings sell for $93.24 on average, from $51.91 to $134.93. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $93.24 that is $140K to $186K a year per listing.
- Average price
- $93.24inside the $15 to $100 sweet spot
- Price range
- $51.91–$134.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $140K–$186K
- Returns
- 6.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #45 within Home Security Systems. It carries 1,414 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 6.7%
- Average rank
- #45in Home Security Systems
- Average rating
- 4.08 starsAmazon United States average 4.42 stars
- Average reviews
- 1,414per listing
- Listings tracked
- 6
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Reolink Doorbell products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
REOLINK Video Doorbell WiFi 2K Wired Camera 4:3 Wide View Outdoor Camera
- Price
- $100.70
- Rating
- 4.2/5
- Reviews
- 3,343
- Age
- 3y ago

REOLINK Video Doorbell PoE 2K Wired Outdoor Security Camera with Chime V2
- Price
- $95.62
- Rating
- 4.4/5
- Reviews
- 1,504
- Age
- 4y ago

REOLINK Battery Video Doorbell 2K Wireless Outdoor Camera 2.4/5 GHz WiFi
- Price
- $106.19
- Rating
- 3.9/5
- Reviews
- 1,358
- Age
- 1y ago

Arlo Video Doorbell 2K (2nd Gen) Wireless or Wired - 1-Cam + Chime
- Price
- $70.12
- Rating
- 4.2/5
- Reviews
- 578
- Age
- 1y ago

REOLINK Battery Video Doorbell (2nd Gen) 2K Wireless&Wired Outdoor Camera
- Price
- $134.93
- Rating
- 3.6/5
- Reviews
- 51
- Age
- 11mo ago
Trending
90-day click momentum
REOLINK Battery Video Doorbell (2nd Gen) 2K Wireless&Wired Outdoor Camera
- Price
- $134.93
- Rating
- 3.6/5
- Reviews
- 51
- Age
- 11mo ago

Arlo Video Doorbell 2K (2nd Gen) Wireless or Wired - 1-Cam + Chime
- Price
- $70.12
- Rating
- 4.2/5
- Reviews
- 578
- Age
- 1y ago

Arlo Video Doorbell 2K (2nd Gen) Wireless or Wired - 1-Cam
- Price
- $51.91
- Rating
- 4.2/5
- Reviews
- 1,652
- Age
- 2y ago

REOLINK Video Doorbell WiFi 2K Wired Camera 4:3 Wide View Outdoor Camera
- Price
- $100.70
- Rating
- 4.2/5
- Reviews
- 3,343
- Age
- 3y ago

REOLINK Video Doorbell PoE 2K Wired Outdoor Security Camera with Chime V2
- Price
- $95.62
- Rating
- 4.4/5
- Reviews
- 1,504
- Age
- 4y ago
Newest
by launch date
REOLINK Battery Video Doorbell (2nd Gen) 2K Wireless&Wired Outdoor Camera
- Price
- $134.93
- Rating
- 3.6/5
- Reviews
- 51
- Age
- 11mo ago

REOLINK Battery Video Doorbell 2K Wireless Outdoor Camera 2.4/5 GHz WiFi
- Price
- $106.19
- Rating
- 3.9/5
- Reviews
- 1,358
- Age
- 1y ago

Arlo Video Doorbell 2K (2nd Gen) Wireless or Wired - 1-Cam + Chime
- Price
- $70.12
- Rating
- 4.2/5
- Reviews
- 578
- Age
- 1y ago

Arlo Video Doorbell 2K (2nd Gen) Wireless or Wired - 1-Cam
- Price
- $51.91
- Rating
- 4.2/5
- Reviews
- 1,652
- Age
- 2y ago

REOLINK Video Doorbell WiFi 2K Wired Camera 4:3 Wide View Outdoor Camera
- Price
- $100.70
- Rating
- 4.2/5
- Reviews
- 3,343
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
2 rising
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- REOLINK85%
- Arlo15%
- Open — no brand owns it (0%)
Demand
Reolink Doorbell search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.8×
Search terms
Top Reolink Doorbell search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- reolink doorbell290K/yr
- reolink doorbell camera142K/yr
- reolink video doorbell38K/yr
- reolink video doorbell wifi9K/yr
- reolink camera doorbell12K/yr
- reolink wifi doorbell9K/yr
- reolink doorbell wifi8K/yr
Reviews and returns
What reviews say buyers love and hate about Reolink Doorbell
We read the reviews and the return reasons for every product selling here.
“Doesn't even pair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Reolink Doorbell questions
Answered from the same tracked data.









