reolink doorbell
Worth a lookShows beatable incumbent ratings (4.1★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great$1.6M$1.6M/yr · 508K searches
Growth
Great+76.1%90-day search growth — must beat 0% to launch
Avg price
Great$93.24avg listing price — sweet spot $15–$100
Price range
Good$51.91–$134.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,414.33avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Bad6.6%return rate — above 5% kills the launch gate
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, reolink doorbell is a $1.6M/yr Amazon United States market (508K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
reolink doorbell market data
- Units sold / yr
- 13K–15K
- avg 1,500–2,000/product
- Revenue / yr
- $1.2M–$1.4M
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 6.7%
- Avg brand age
- 23 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- REOLINK85%
- Arlo15%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +76.1% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.8×
Top reolink doorbell search terms
- reolink doorbell290K/yr
- reolink doorbell camera142K/yr
- reolink video doorbell38K/yr
- reolink video doorbell wifi9K/yr
- reolink camera doorbell12K/yr
- reolink wifi doorbell9K/yr
- reolink doorbell wifi8K/yr
Top reolink doorbell products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
REOLINK Video Doorbell WiFi 2K Wired Camera 4:3 Wide View Outdoor Camera
REOLINK$100.704.2★3,343 rev
REOLINK Video Doorbell PoE 2K Wired Outdoor Security Camera with Chime V2
REOLINK$95.624.4★1,504 rev
REOLINK Battery Video Doorbell 2K Wireless Outdoor Camera 2.4/5 GHz WiFi
REOLINK$106.193.9★1,358 rev
Arlo Video Doorbell 2K (2nd Gen) Wireless or Wired - 1-Cam + Chime
Arlo$70.124.2★578 rev
REOLINK Battery Video Doorbell (2nd Gen) 2K Wireless&Wired Outdoor Camera
REOLINK$134.933.6★51 rev
Newest
by launch dateREOLINK Battery Video Doorbell (2nd Gen) 2K Wireless&Wired Outdoor Camera
REOLINK$134.9351 rev
REOLINK Battery Video Doorbell 2K Wireless Outdoor Camera 2.4/5 GHz WiFi
REOLINK$106.191,358 rev
Arlo Video Doorbell 2K (2nd Gen) Wireless or Wired - 1-Cam + Chime
Arlo$70.12578 rev
Arlo Video Doorbell 2K (2nd Gen) Wireless or Wired - 1-Cam
Arlo$51.911,652 rev
REOLINK Video Doorbell WiFi 2K Wired Camera 4:3 Wide View Outdoor Camera
REOLINK$100.703,343 rev
Trending
90-day click momentumREOLINK Battery Video Doorbell (2nd Gen) 2K Wireless&Wired Outdoor Camera
REOLINK$134.933.6★
Arlo Video Doorbell 2K (2nd Gen) Wireless or Wired - 1-Cam + Chime
Arlo$70.124.2★
Arlo Video Doorbell 2K (2nd Gen) Wireless or Wired - 1-Cam
Arlo$51.914.2★
REOLINK Video Doorbell WiFi 2K Wired Camera 4:3 Wide View Outdoor Camera
REOLINK$100.704.2★
REOLINK Video Doorbell PoE 2K Wired Outdoor Security Camera with Chime V2
REOLINK$95.624.4★
What buyers say about reolink doorbell
What buyers praise and complain about, mined from review topics.What buyers love
“Video is very clear”
“BEST QUALITY”
“Easy to install”
“Good Value”
“great sense of security”
“App is user friendly”
“Great picture”
“Great motion detection”
“The night vision is clear”
“Connection was easy”
What buyers complain about
“Doesn't even pair”
“Does not work as described”
“Terrible App and more”
“Difficult to set Up”
“battery is dead always”
“But after a year”
“it never reaches the balanced quality of the Nest”
“It will not charge”
“Theres a slight delay before recording starts”
“Does not detect any motion even at 100% sensitivity”
Top return reasons
Common questions
- Is reolink doorbell profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +76.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the reolink doorbell niche?
- 2 brands and 17 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in reolink doorbell?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Software/Application. The return rate is 6.6% — above our launch gate.
- When does demand for reolink doorbell peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.8× the quietest.
- What does it cost to enter the reolink doorbell niche?
- Listings span $51.91–$134.93; the average listing price is $93.24 (sweet spot $15–$100). The average incumbent carries 1,414 reviews — the moat a new listing must climb.