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Rekey Kit

Fail

Shoppers spend only $115K a year here, so Rekey Kit is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$115K/yr90K searches / yr
90-day growth
+2.9%search demand this quarter
Competition
58%top-5 click share · 12 brands · 45 sellers

Flapen Score

Rekey Kit against its category

The dotted line is the Tools & Home Improvement average. Past it, Rekey Kit is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rekey Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Rekey Kit 90K times last year and spent an estimated $115K. The top 5 brands take 74% of clicks. Demand peaks in Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+2.9%
Conversion, latest week
2.8%
Market size, estimated
$115Ka year
Peak month
October4.5× the quietest month
Top search term
rekey kit40K searches a year

02 · Price

A sale here is worth $46.19.

Listings sell for $46.19 on average, from $11.69 to $142.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $46.19 that is $5K to $12K a year per listing.

Average price
$46.19inside the $15 to $100 sweet spot
Price range
$11.69–$142.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #401 within Door Hardware & Locks. It carries 533 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#401in Door Hardware & Locks
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
533per listing
Listings tracked
17

04 · Newcomers

Amazon counts 4 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
55 months

Products

Top Rekey Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$23K$34K$46K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

45

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

18%

  • Kwikset25%
  • QIPAKLT14%
  • LRWZOV13%
  • PRIME-LINE13%
  • SUMMIT DOORWARE10%
  • shiguan8%
  • Open — no brand owns it (6 brands, 18%)

Demand

Rekey Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 4.5×

Search terms

Top Rekey Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rekey kit40K/yr
  • rekeying kit16K/yr
  • defiant rekey kit10K/yr
  • lock rekeying kit7K/yr
  • lock pinning kit5K/yr
  • lock pin set3K/yr
  • door lock rekey kit3K/yr
  • rekey3K/yr
  • lock rekey kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Rekey Kit

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
25%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Pins too big”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Rekey Kit questions

Answered from the same tracked data.