refrigerator wrap
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$17.52avg listing price — sweet spot $15–$100
Price range
Great$5.58–$43.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Okay1,691.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 585K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, refrigerator wrap is a $60K/yr Amazon United States market (585K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
refrigerator wrap market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $35K–$44K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #7,791
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 85%
- Out of stock
- 15.2%
- Avg brand age
- 37 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
51 rising
Sellers
49
Top-5 brand share
45%
Top 20: 82%
Top-5 click share
23%
Top 20: 56%
Open market
50%
- GOMAKERER15%
- AOHMPT13%
- LXCREAT6%
- Abyssaly5%
- Flortlias5%
- Livelynine5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top refrigerator wrap search terms
- refrigerator wrap129K/yr
- fridge wrap78K/yr
- fridge cover47K/yr
- refrigerator cover47K/yr
- refrigerator wraps31K/yr
- refrigerator covers28K/yr
- fridge wrap peel and stick28K/yr
- fridge wallpaper21K/yr
- fridge covers peel and stick27K/yr
- appliance wrap22K/yr
Top refrigerator wrap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LXCREAT Refrigerator Appliance Wraps Fridge Wrap Peel and Stick
LXCREAT$9.174.2★1,046 rev
AOHMPT Self-Adhesive Refrigerator Wrap Set - Removable Vinyl Fridge Stickers Peel & Stick Door Mural Decor for Kitchen Bar Office 32.3x78.7
AOHMPT$25.594.1★94 rev
AOHMPT Self-Adhesive Refrigerator Wrap Set - Removable Vinyl Fridge Stickers Peel & Stick Door Mural Decor for Kitchen Bar Office 32.3x78.7
AOHMPT$26.024.1★94 rev
GOMAKERER 2 Pcs Floral Pattern Removable Refrigerator Wraps Self-Adhesive Fridge Door Mural Vinyl Fridges Panel Cover Sticker for Kitchen Bar Decor 16.34x78.74 Inch
GOMAKERER$19.393.5★15 rev
Livelynine Brushed Nickel Peel and Stick Wallpaper Silver Stainless Steel Contact Paper for Appliances Dishwasher Fridge Refrigerator Wrap Cover Adhesive Decorative Vinyl Film 15.8x78.8 in
Livelynine$9.234.1★8,808 rev
Newest
by launch date
Flortlias Floral Refrigerator Wrap Peel and Stick Fridge Vinyl Wallpaper for Living Kitchen Appliance Decor Spring Wildflower
Flortlias$21.2951 rev
Black Stainless Steel Contact Paper 15.7x 118 Modern Thick Metallic Fridge Wallpaper Peel and Stick for Kitchen Dishwasher Cabinets Backsplash Counter Removable Self Adhesive Vinyl Roll Waterproof
MANONIRIA$8.1471 rev
GOMAKERER 2 Pcs Retro Flower Removable Refrigerator Wraps Self-Adhesive Fridge Stickers Peel and Stick Vinyl Fridge Decals Sticker for Living Room Kitchen Bar Home Door Decor 16.34x78.74 Inch
GOMAKERER$17.4612 rev
GOMAKERER 2 Pcs Autumn Forest Door Refrigerator Wraps Self-Adhesive Refrigerator Wrap Set Removable Fridge Sticker Fridges Panel Cover Sticker for Kitchen Bar Decor 16.34 x 78.74 Inch
GOMAKERER$16.3013 rev
AOHMPT Self-Adhesive Refrigerator Wrap Set - Removable Vinyl Fridge Stickers Peel & Stick Door Mural Decor for Kitchen Bar Office 32.3x78.7
AOHMPT$22.8194 rev
Trending
90-day click momentumGOMAKERER 2 Pcs Autumn Forest Door Refrigerator Wraps Self-Adhesive Refrigerator Wrap Set Removable Fridge Sticker Fridges Panel Cover Sticker for Kitchen Bar Decor 16.34 x 78.74 Inch
GOMAKERER$16.303.5★
Flortlias Floral Refrigerator Wrap Peel and Stick Fridge Vinyl Wallpaper for Living Kitchen Appliance Decor Spring Wildflower
Flortlias$21.293.9★
Dalema Outdoor Refrigerator Cover 600D Heavy Duty 100% Waterproof Upright Freezer Cover Outside Stand Up Fridge Covers.Front Can Be Rolled-Up by Zippers.(Black 30 W x 33 D x 62 H)
Dalema$40.194.5★
Black Stainless Steel Contact Paper 15.7x 118 Modern Thick Metallic Fridge Wallpaper Peel and Stick for Kitchen Dishwasher Cabinets Backsplash Counter Removable Self Adhesive Vinyl Roll Waterproof
MANONIRIA$8.144.2★
CRE8TIVE Brushed Black Stainless Steel Contact Paper for Appliances 24x118 Black Peel and Stick Wallpaper Metallic Heat Resistant Waterproof Self Adhesive Vinyl for Kitchen Dishwasher Fridge Cabinet
CRE8TIVE$22.234.3★
What buyers say about refrigerator wrap
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Easy to hang”
“Definitely worth the price”
“the color is vibrant”
“Great adhesive”
“seamless design, and looks good”
“Cleans up easily”
“works as advertised”
“Easy to put on”
“Very strong material”
What buyers complain about
“doesn't stick well”
“Very little quality control in this product”
“didnt fit”
“Hard to use”
“Thin like a paper”
“Razor blade broke almost immediately so needed to go out”
“Not worth the money at all”
“seems to be brittle”
“It isn't a sharp blade”
“Different dye lots”
Top return reasons
Common questions
- Is refrigerator wrap profitable to sell on Amazon United States?
- The niche generates $60K/yr across 89 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the refrigerator wrap niche?
- 51 brands and 49 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in refrigerator wrap?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 2.5%.
- When does demand for refrigerator wrap peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the refrigerator wrap niche?
- Listings span $5.58–$43.90; the average listing price is $17.52 (sweet spot $15–$100). The average incumbent carries 1,692 reviews — the moat a new listing must climb.