Refractory Cement
MaybeProducts sell for $35.17 on average, inside the sweet spot. But demand is soft, at -17.4% this quarter, so Refractory Cement is a Maybe.
- Flapen Score
- 63 / 100Top 4% of 9,536 Tools & Home Improvement niches · +15 vs the category median of 4863
- Market size
- $461K/yr197K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 38%top-5 click share · 13 brands · 61 sellers
Flapen Score
Refractory Cement against its category
The dotted line is the Tools & Home Improvement average. Past it, Refractory Cement is stronger. Inside it, weaker.
Market
The Refractory Cement market on Amazon at a glance
Shoppers on Amazon United States searched for Refractory Cement 197K times last year and spent an estimated $461K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $461K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $461Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- refractory cement52K searches a year
02 · Price
A sale here is worth $35.17.
Listings sell for $35.17 on average, from $7.02 to $115.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $35.17 that is $9K to $18K a year per listing.
- Average price
- $35.17inside the $15 to $100 sweet spot
- Price range
- $7.02–$115.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$18K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #295 within Raw Building Materials. It carries 579 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 97%
- Out of stock, average day
- 0.5%
- Average rank
- #295in Raw Building Materials
- Average rating
- 4.20 starsAmazon United States average 4.42 stars
- Average reviews
- 579per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Refractory Cement products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tenon Refractory Mortar - High Temperature Mix for Fireplaces Fire Pits Chimneys Parging Brick Clay and More White in Color High Heat Resistance Up to 2550F (1 10 Pounds)
- Price
- $28.93
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 7y ago

Rutland Dry Mix 211 Refractory Mortar 10 Pound - USA-Made High Temperature Mortar for Masonry - 2550F Fire Cement Patch for Fireplace Brick Fire Pit Kiln Forge & Pizza Oven Repair
- Price
- $34.71
- Rating
- 4.5/5
- Reviews
- 981
- Age
- 19y ago

Rutland Dry Mix 211 Refractory Mortar 2.5 Pound - USA-Made High Temperature Mortar for Masonry - 2550F Fire Cement Patch for Fireplace Brick Fire Pit Kiln Forge & Pizza Oven Repair
- Price
- $16.86
- Rating
- 4.6/5
- Reviews
- 268
- Age
- 2y ago

Girtech FireCast Castable Refractory Cement Mix 3110 Degree Fahrenheit 20 Lbs High Temperature Heat Resistant Fireproof Mortar Build Repair Pizza Oven Fire Places Forge Kiln Stove
- Price
- $55.31
- Rating
- 4.1/5
- Reviews
- 222
- Age
- 4y ago

Rutland Fireplace Mortar Cartridge 10.3-Ounce Gray - 63G
- Price
- $7.32
- Rating
- 4.5/5
- Reviews
- 3,047
- Age
- 19y ago
Trending
90-day click momentum
Furnace Cement (2732F) Heat Resistant Refractory Cement Fireplace Mortar
- Price
- $16.71
- Rating
- 4.2/5
- Reviews
- 216
- Age
- 12mo ago

GIRtech Refractory Cement Mortar 15 LB 2400F Degree High Temp Heat Resistant Liquid Mix for Repairing & Masonry Fire Brick Lining Fire Pit Fireplace Kiln Furnace Forge
- Price
- $47.66
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago

RTH-USA RCC-3 Refractory Clay Ground Powder 30 lb Bag High-Temperature Resistant Clay for Furnace Lining and Refractory Mixes Natural Fireproof Material
- Price
- $45.02
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 1y ago

Tenon Refractory Mortar - High Temperature Mix for Fireplaces Fire Pits Chimneys Parging Brick Clay and More White in Color High Heat Resistance Up to 2550F (1 50 Pounds)
- Price
- $115.90
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 3y ago

Meecos Red Devil 1352 Gray Furnace Cement & Fireplace Mortar - High-Temperature Silicate Cement for FireBrick Gasketing Mortar Joints & Wood Stoves (8 fl oz) - Ready to Use - Made in the USA
- Price
- $10.12
- Rating
- 4.3/5
- Reviews
- 544
- Age
- 17y ago
Newest
by launch date
11 lb Castable Refractory Cement Mix 3200F Fireplace Oven Forge
- Price
- $32.55
- Rating
- 3.7/5
- Reviews
- 34
- Age
- 11mo ago

Furnace Cement (2732F) Heat Resistant Refractory Cement Fireplace Mortar
- Price
- $16.71
- Rating
- 4.2/5
- Reviews
- 216
- Age
- 12mo ago

11 lb Masonry Refractory Mortar Rated 2600F Fireplace Brick Pizza Oven
- Price
- $30.57
- Rating
- 3.1/5
- Reviews
- 44
- Age
- 1y ago

GIRtech Refractory Cement Dry Mix Mortar 5 LB 3110 Degree F High Temp Heat Resistant Mortar for Repairing & Masonry Fire Brick Lining Fire Pit Fireplace Kiln Furnace Forge
- Price
- $30.66
- Rating
- 3.2/5
- Reviews
- 64
- Age
- 1y ago

SOLIDLAND Refractory Mortar - 3.5 LBS Masonry & FireBrick Refractory Cement - 3056F High Temperature Fireproof Dry Mix - for Kilns Firepit Fireplaces Chimneys and More
- Price
- $19.05
- Rating
- 3.9/5
- Reviews
- 47
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
13 rising
Sellers
61
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
38%
Top 20: 84%
Open market
16%
- RUTLAND PRODUCTS40%
- GIRtech14%
- Tenon13%
- MR VOLCANO7%
- CongGongGo6%
- ComStar5%
- Open — no brand owns it (7 brands, 16%)
Demand
Refractory Cement search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.2×
Search terms
Top Refractory Cement search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- refractory cement52K/yr
- refractory mortar17K/yr
- furnace cement18K/yr
- refractory cement for forge11K/yr
- fire clay8K/yr
- fireplace mortar14K/yr
- castable refractory cement7K/yr
- fire clay powder5K/yr
- fire brick mortar5K/yr
- rutland furnace cement6K/yr
Reviews and returns
What reviews say buyers love and hate about Refractory Cement
We read the reviews and the return reasons for every product selling here.
“Poor results probably my fault tho”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Refractory Cement questions
Answered from the same tracked data.









