Reflective Jacket

Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months

383K

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

0.9%

Market size, estimated

$145Ka year

Peak month

December10.4× the quietest month

Top search term

hi vis rain jacket80K searches a year

Listings sell for $42.13 on average, from $19.61 to $147.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $42.13 that is $0 to $4K a year per listing.

Average price

$42.13inside the $15 to $100 sweet spot

Price range

$19.61–$147.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

4.1%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Protective Workwear. It carries 1,916 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

98%

Out of stock, average day

0.0%

Average rank

#60in Protective Workwear

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,916per listing

Listings tracked

45

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months