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Reekon Tools

Fail

The top 5 brands take 95% of clicks, so Reekon Tools is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$430K/yr185K searches / yr
90-day growth
+10.6%search demand this quarter
Competition
83%top-5 click share · 7 brands · 13 sellers

Flapen Score

Reekon Tools against its category

The dotted line is the Tools & Home Improvement average. Past it, Reekon Tools is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reekon Tools market on Amazon at a glance

Shoppers on Amazon United States searched for Reekon Tools 185K times last year and spent an estimated $430K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $430K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
+10.6%
Conversion, latest week
2.5%
Market size, estimated
$430Ka year
Peak month
December2.1× the quietest month
Top search term
reekon tape measure digital53K searches a year

02 · Price

A sale here is worth $92.47.

Listings sell for $92.47 on average, from $28.50 to $241.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $92.47 that is $23K to $46K a year per listing.

Average price
$92.47inside the $15 to $100 sweet spot
Price range
$28.50–$241.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$23K–$46K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Measuring & Layout Tools. It carries 1,320 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#53in Measuring & Layout Tools
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,320per listing
Listings tracked
12

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Reekon Tools products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

$0$43K$86K$129K$172K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

13

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

1%

  • REEKON63%
  • MiLESEEY20%
  • ansigtny4%
  • Huepar4%
  • ACEGMET4%
  • Fanttik3%
  • Open — no brand owns it (1 brand, 1%)

Demand

Reekon Tools search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Reekon Tools search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reekon tape measure digital53K/yr
  • reekon tools39K/yr
  • reekon22K/yr
  • reekon tape measure12K/yr
  • reekon t1 tomahawk digital tape measure9K/yr
  • m1 caliber miter saw measuring tool7K/yr
  • rekon tape measure8K/yr
  • miter saw measuring tool5K/yr
  • t1 tomahawk digital tape measure9K/yr
  • t1m utility digital tape measure4K/yr

Reviews and returns

What reviews say buyers love and hate about Reekon Tools

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Use”
16%of negative reviews mention “Measurement/Reading Accuracy”
3.7%of orders come back
“Wildly Inaccurate”
A buyer, on “Measurement/Reading Accuracy”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Reekon Tools questions

Answered from the same tracked data.