red washi tape
Worth a lookShows searches that convert (16.6% search→purchase), but soft demand (+1.7% this quarter) keeps it on the watch list.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good$3.87–$29.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.99avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,925.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay$135K$135K/yr · 74K searches
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, red washi tape is a $135K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
red washi tape market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $165K–$220K
- units × avg price
- Conversion rate
- 16.6%
- Avg BSR
- #1,163
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 5.0%
- Avg brand age
- 58 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
42
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
26%
- Zellykool23%
- Lichamp17%
- Baijixin14%
- KIWIHUB10%
- DOAY5%
- BOMEI PACK5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top red washi tape search terms
- red painters tape33K/yr
- red masking tape26K/yr
- red masking tape 1 inch5K/yr
- painters tape red4K/yr
- red painters tape 1 inch4K/yr
- masking tape red2K/yr
Top red washi tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zellykool Red Masking Tape 1 Inch x 55 Yards 2 Rolls
Zellykool$7.274.4★1,110 rev
Baijixin 2 Inch Red Wide Masking Tape 2 Inch X 55 Yard
Baijixin$7.074.3★2,075 rev
KIWIHUB Red Painters Tape 1 inch x 60 Yards - Clean Release Masking Tape for Painting Labeling DIY Crafting Decoration and School Projects
KIWIHUB$6.854.6★1,184 rev
Lichamp 2 Pack Red Painters Tape 1 inch Red Masking Tape 1 inch x 55 Yards x 2 Rolls (110 Total Yards)
Lichamp$8.784.7★360 rev
Lichamp 4 Pack Red Painters Tape 1 inch Red Masking Tape 1 inch x 55 Yards x 4 Rolls (220 Total Yards)
Lichamp$11.664.6★149 rev
Newest
by launch date
NEOACT 4 Pack Red Painters Tape 1 inch Wide Multi-Surface No Residue Masking Tape for Walls Painting Labeling DIY Crafting Decoration Art Projects(360FT Total)
NEOACT$7.9017 rev
G GEYYANG 2 Pack Red Painters Tape - Red Masking Tape 1 Inch Wide - Multi-Surface Smart Adhesion Indoor & Outdoor - Paint Tape for DIY Labeling Art Car General Purpose - 180FT Total
G GEYYANG$6.6087 rev
PLAXIARY 2 Pack Red Painters Tape 1 inch Wide Red Masking Tape Paint Tape Paper Tape 1 inch x 55 Yards x 2 Rolls (110 Yards in Total)
PLAXIARY$8.0829 rev
DOAY 3 Pack Red Painters Tape - Masking Tape 1 Inch Wide - Multi-Surface Smart Adhesion Indoor & Outdoor - 270FT Total - Paint Tape for DIY Labeling Art Car General Purpose (#3910)
DOAY$7.63505 rev
DOAY 2 Pack Red Painters Tape - Masking Tape 1 Inch Wide - Multi-Surface Smart Adhesion Indoor & Outdoor - 180FT Total - Paint Tape for DIY Labeling Art Car General Purpose (#3910)
DOAY$6.82352 rev
Trending
90-day click momentumG GEYYANG 2 Pack Red Painters Tape - Red Masking Tape 1 Inch Wide - Multi-Surface Smart Adhesion Indoor & Outdoor - Paint Tape for DIY Labeling Art Car General Purpose - 180FT Total
G GEYYANG$6.604.6★
NEOACT 4 Pack Red Painters Tape 1 inch Wide Multi-Surface No Residue Masking Tape for Walls Painting Labeling DIY Crafting Decoration Art Projects(360FT Total)
NEOACT$7.904.2★
WINSUFIRE Red Masking Tape Colored Painters Tape for Arts and Crafts Spray Painting Masking and Protection Art Supplies for Kids 6 Rolls 2Inch x 30Yards Total 180 Yards. (red)
WINSUFIRE$20.904.4★
PLAXIARY 2 Pack Red Painters Tape 1 inch Wide Red Masking Tape Paint Tape Paper Tape 1 inch x 55 Yards x 2 Rolls (110 Yards in Total)
PLAXIARY$8.084.0★
DOAY 3 Pack Red Painters Tape - Masking Tape 1 Inch Wide - Multi-Surface Smart Adhesion Indoor & Outdoor - 270FT Total - Paint Tape for DIY Labeling Art Car General Purpose (#3910)
DOAY$7.634.6★
What buyers say about red washi tape
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are vibrant”
“Good quality”
“Strong adhesive”
“Easy to use”
“fair price”
“Product was as advertised”
“Very durable so far”
“good solid colors for craft projects”
“Great size”
“Work VERY well”
What buyers complain about
“Not sticky enough”
“Size is narrow”
“The tape isnt very thick”
“Color different than your normal blue”
“the product description is misleading”
“These are low quality”
“No glow”
“Pealed off wall paint”
“I even heated it hoping the glue had dried”
“Every time I try to rip this tape it rips in pieces”
Top return reasons
Common questions
- Is red washi tape profitable to sell on Amazon United States?
- The niche generates $135K/yr across 21 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the red washi tape niche?
- 18 brands and 42 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in red washi tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Thickness. The return rate is 1.2%.
- When does demand for red washi tape peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the red washi tape niche?
- Listings span $3.87–$29.21; the average listing price is $10.99 (sweet spot $15–$100). The average incumbent carries 2,926 reviews — the moat a new listing must climb.