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Red Washi Tape

Maybe

Buyers convert on 16.6% of searches. But demand is soft, at +1.7% this quarter, so Red Washi Tape is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$135K/yr74K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
62%top-5 click share · 18 brands · 42 sellers

Flapen Score

Red Washi Tape against its category

The dotted line is the Tools & Home Improvement average. Past it, Red Washi Tape is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Washi Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Red Washi Tape 74K times last year and spent an estimated $135K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

16.6% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 16.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
16.6%
Market size, estimated
$135Ka year
Peak month
December2.1× the quietest month
Top search term
red painters tape33K searches a year

02 · Price

A sale here is worth $10.99.

Listings sell for $10.99 on average, from $3.87 to $29.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $10.99 that is $8K to $11K a year per listing.

Average price
$10.99under the $15 to $100 sweet spot
Price range
$3.87–$29.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #1,163 within Painting Supplies & Tools. It carries 2,926 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#1,163in Painting Supplies & Tools
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,926per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Red Washi Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$14K$27K$41K$54K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

42

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

26%

  • Zellykool23%
  • Lichamp17%
  • Baijixin14%
  • KIWIHUB10%
  • DOAY5%
  • BOMEI PACK5%

Demand

Red Washi Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Red Washi Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red painters tape33K/yr
  • red masking tape26K/yr
  • red masking tape 1 inch5K/yr
  • painters tape red4K/yr
  • red painters tape 1 inch4K/yr
  • masking tape red2K/yr

Reviews and returns

What reviews say buyers love and hate about Red Washi Tape

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
34%of negative reviews mention “Adhesion/Stickiness”
1.2%of orders come back
“Not sticky enough”
A buyer, on “Adhesion/Stickiness”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Washi Tape questions

Answered from the same tracked data.