Skip to content

Red Wallpaper

Maybe

The top 5 brands take only 43% of clicks. But shoppers spend only $53K a year here, so Red Wallpaper is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$53K/yr296K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
31%top-5 click share · 37 brands · 39 sellers

Flapen Score

Red Wallpaper against its category

The dotted line is the Tools & Home Improvement average. Past it, Red Wallpaper is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Wallpaper market on Amazon at a glance

Shoppers on Amazon United States searched for Red Wallpaper 296K times last year and spent an estimated $53K. The top 5 brands take 43% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
296K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
1.2%
Market size, estimated
$53Ka year
Top search term
red wallpaper52K searches a year

02 · Price

A sale here is worth $15.29.

Listings sell for $15.29 on average, from $5.47 to $50.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $15.29 that is $0 to $2K a year per listing.

Average price
$15.29inside the $15 to $100 sweet spot
Price range
$5.47–$50.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #1,596 within Wallpaper & Wallpapering Supplies. It carries 1,451 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
95%
Out of stock, average day
9.0%
Average rank
#1,596in Wallpaper & Wallpapering Supplies
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,451per listing
Listings tracked
58

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Red Wallpaper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

39

Top-5 brand share

43%

Top 20: 87%

Top-5 click share

31%

Top 20: 67%

Open market

53%

  • Dimoon15%
  • Micpolo10%
  • Ismoon7%
  • Livelynine6%
  • JSEVEM5%
  • Danodoi5%

Demand

Red Wallpaper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked

Search terms

Top Red Wallpaper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red wallpaper52K/yr
  • burgundy wallpaper38K/yr
  • red peel and stick wallpaper32K/yr
  • burgundy peel and stick wallpaper21K/yr
  • red contact paper23K/yr
  • burgundy wallpaper peel and stick16K/yr
  • maroon wallpaper15K/yr
  • peel and stick wallpaper red15K/yr
  • red wallpaper stick and peel13K/yr
  • red wall paper9K/yr

Reviews and returns

What reviews say buyers love and hate about Red Wallpaper

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
19%of negative reviews mention “Adhesion/Stickiness”
2.4%of orders come back
“Doesn't stick”
A buyer, on “Adhesion/Stickiness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Red Wallpaper questions

Answered from the same tracked data.