Is red wallpaper profitable to sell on Amazon United States?

The niche generates $53K/yr across 58 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the red wallpaper niche?

37 brands and 39 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in red wallpaper?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Color. The return rate is 2.4%.

What does it cost to enter the red wallpaper niche?

Listings span $5.47–$50.36; the average listing price is $15.29 (sweet spot $15–$100). The average incumbent carries 1,451 reviews — the moat a new listing must climb.

red wallpaper

Worth a look

Shows no brand lock-in (top 5 brands take 43% of clicks), but a small market ($53K/yr) keeps it on the watch list.

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Price range

Great$5.47–$50.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.29

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.4%

return rate — above 5% kills the launch gate

Review moat

Good1,451.38

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$53K

$53K/yr · 296K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, red wallpaper is a $53K/yr Amazon United States market (296K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

red wallpaper market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $76K–$92K; units × avg price
Conversion rate: 1.2%
Avg BSR: #1,596
Page quality: 0%
Prime: 95%
Sponsored: 88%
Out of stock: 9.0%
Avg brand age: 36 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

Top-5 brand share

43%

Top 20: 87%

Top-5 click share

31%

Top 20: 67%

Open market

53%

Dimoon15%
Micpolo10%
Ismoon7%
Livelynine6%
JSEVEM5%
Danodoi5%

Demand

Weekly Amazon search volume, last 41 weeks — -0.7% search growth over the last 90 days.

Open Trend

Top red wallpaper search terms

red wallpaper52K/yr -2.4%0.6% conv.
burgundy wallpaper38K/yr -5.0%0.2% conv.
red peel and stick wallpaper32K/yr -0.7%1.1% conv.
burgundy peel and stick wallpaper21K/yr +7.5%0.5% conv.
red contact paper23K/yr +21.7%3.2% conv.
burgundy wallpaper peel and stick16K/yr -10.7%0.3% conv.
maroon wallpaper15K/yr +4.8%0.3% conv.
peel and stick wallpaper red15K/yr +8.2%0.3% conv.
red wallpaper stick and peel13K/yr -16.4%0.7% conv.
red wall paper9K/yr -2.1%0.8% conv.

All search terms

Top red wallpaper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Micpolo 15.7 x 118 Thicken Red Wallpaper Red Contact Paper Solid Color Peel and Stick Wallpaper Matte Wallpapers for Cabinets Self Adhesive Wall Paper for Kitchen Countertops Wall

Micpolo$7.234.2★2,096 rev

Ismoon 15.7X118 Wall Paper Peel and Stick Modern Contact Paper Red Wallpaper for Cabinets and Drawers Matte Stick on Wallpaper Removable Self-Adhesive for Bathroom Countertops Vinyl

Ismoon$7.304.2★1,098 rev

Dimoon 78.7x17.7 Red Peel and Stick Wallpaper Contact Paper Modern Self Adhesive Wall Paper Removable Renter Friendly Textured Solid Color Shelf Cabinet Vinyl Roll (78.7x17.7 Retro Red)

Dimoon$8.754.0★6,469 rev

Dimoon 236x17.7 Red Peel and Stick Wallpaper Contact Paper Modern Self Adhesive Wall Paper Removable Renter Friendly Textured Solid Color Shelf Cabinet Vinyl Roll (236x17.7 Retro Red)

Dimoon$21.844.0★6,469 rev

HelloWall Garnet Velvet Wallpaper Peel and Stick Fabric Felt Wallpaper Wrinkled Textured Self Adhesive Dark Red Velvet Flocking Liner Felt Sheets Contact Paper for Jewelry Drawers Cabinets 17.7x80

HelloWall$14.774.7★145 rev

Newest

by launch date

Dimoon 78.7x17.7 Peel and Stick Wallpaper Dark Red Contact Paper Environmentally Friendly Materials Thickening Upgrade Embossed Renter Friendly Wall Paper Modern Vinyl Wrap for Countertop Bedroom

Dimoon$8.84943 rev

3mo ago

Dimoon 118x17.7 Peel and Stick Wallpaper Dark Red Contact Paper for New Environmentally Friendly Materials Thickening Upgrade Embossed Renter Friendly Wall Paper Modern Vinyl Wrap Countertop Bedroom

Dimoon$10.32943 rev

3mo ago

MuralPeel 18x236 Baroque Texture Dark Burgundy Flower Leaf Peel and Stick Wallpaper Self Adhesive Removable Easy Peel Off Stick on Wall Paper for Bedroom Cabinet Renter

MuralPeel$30.93247 rev

7mo ago

Livelynine Red Vintage Wallpaper Peel and Stick Chinoiserie Floral Wallpaper with Birds Burgundy Gold Elegant Peony Flowers Self Adhesive Bird Floral Contact Paper for Cabinets Removable 17.5x78.8

Livelynine$14.5217 rev

8mo ago

VEELIKE Red Toile Peel and Stick Wallpaper Vintage Landscape Forest Wallpaper for Bedroom Bathroom Accent Wall 17.7x118 French Country Toile Wall Paper Prepasted Self Adhesive Forest Contact Paper

VEELIKE$19.2440 rev

9mo ago

What buyers say about red wallpaper

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use19%

“were fairly easy to put on”

Quality-Overall13%

“the quality is Devinely Elegant”

Value For Money12%

“Definitely worth the price”

Color9%

“color is a beautiful green”

Adhesion/Stickiness7%

“The adhesive is very durable”

Advertised Vs Actual Product7%

“works as advertised”

Design-Overall4%

“Modern, clean design that looks nice”

Sharpness4%

“Very sharp”

Assembly/Installation3%

“Easy to Install”

Durability2%

“Easy to use and very durable”

What buyers complain about

Adhesion/Stickiness19%

“Doesn't stick”

Quality-Overall15%

“not exactly the quality I was hoping for”

Color8%

“its not the color I was expecting at all”

Sharpness7%

“It isn't a sharp blade”

Durability7%

“Razor blade broke almost immediately so needed to go out”

Size-Overall4%

“The blade in the X-Acto knife didnt exactly fit that good”

Ease Of Use3%

“Not easy, a bit of a challenge”

Strength3%

“Very flimsy and not worth $1”

Product Condition2%

“Was it a return item”

Value For Money2%

“not money well spent”

Top return reasons

Color20%

Functionality-Overall16%

Size-Overall14%

Advertised Vs Actual Product9%

Value For Money9%

Sharpness6%

Quality-Overall5%

Adhesion/Stickiness5%

Defective Material/Parts3%

Strength2%

Common questions

Is red wallpaper profitable to sell on Amazon United States?: The niche generates $53K/yr across 58 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the red wallpaper niche?: 37 brands and 39 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in red wallpaper?: Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Color. The return rate is 2.4%.
What does it cost to enter the red wallpaper niche?: Listings span $5.47–$50.36; the average listing price is $15.29 (sweet spot $15–$100). The average incumbent carries 1,451 reviews — the moat a new listing must climb.