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Red Twine

Fail

Prices span $4.05–$9.90, mostly outside the sweet spot, so Red Twine is a Fail.

Flapen Score
33
33 / 100
Ranks 8,936 of 9,536 Tools & Home Improvement niches · −15 vs the category median of 48
Market size
$34K/yr40K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
67%top-5 click share · 11 brands · 14 sellers

Flapen Score

Red Twine against its category

The dotted line is the Tools & Home Improvement average. Past it, Red Twine is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Twine market on Amazon at a glance

Shoppers on Amazon United States searched for Red Twine 40K times last year and spent an estimated $34K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
13.7%
Market size, estimated
$34Ka year
Peak month
December9.0× the quietest month
Top search term
red twine31K searches a year

02 · Price

A sale here is worth $6.26.

Listings sell for $6.26 on average, from $4.05 to $9.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $6.26 that is $626 to $2K a year per listing.

Average price
$6.26under the $15 to $100 sweet spot
Price range
$4.05–$9.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$626–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #187 within Tarps & Tie-Downs. It carries 3,173 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#187in Tarps & Tie-Downs
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
3,173per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Red Twine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

10%

  • FLIPPED24%
  • Leecogo23%
  • Vanhench15%
  • KINGLAKE12%
  • Vivifying12%
  • SMART&CASUAL5%
  • Open — no brand owns it (5 brands, 10%)

Demand

Red Twine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.0×

Search terms

Top Red Twine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red twine31K/yr
  • red twine string6K/yr
  • red jute twine4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Twine

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Color”
1.9%of orders come back
“THE RED AND WHITE ARE OUT STANDING TOGETHER”
A buyer, on “Color”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Red Twine questions

Answered from the same tracked data.