red twine
Skip itPrices mostly outside the sweet spot ($4.05–$9.90) — this niche doesn't clear our bar today.
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Okay3,172.79avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.26avg listing price — sweet spot $15–$100
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 40K searches
Price range
Bad$4.05–$9.90cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, red twine is a $34K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
red twine market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $31K–$38K
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #187
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 3.5%
- Avg brand age
- 47 months
- Avg seller age
- 219 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
14
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
10%
- FLIPPED24%
- Leecogo23%
- Vanhench15%
- KINGLAKE12%
- Vivifying12%
- SMART&CASUAL5%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.0×
Top red twine search terms
- red twine31K/yr
- red twine string6K/yr
- red jute twine4K/yr
Top red twine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
(109 Yards/1.5mm/35 Colors Optional) Macrame Cord Craft Macram Cotton Baker Twine Craft Making Knitting Cord Rope DIY Wedding Decor Supply Christmas Wrapping String Rope (Red&1.5mm)
FLIPPED$5.434.6★3,421 rev
Vanhench 805ft Twine String Red Colored Natural Jute Twine Cord Thin Rope Arts & Crafts Gift Wrapping Wrapping Wedding Dcor Art Decoration Packing Material Christmas Wrapping
Vanhench$9.904.6★4,180 rev
Twine String 500 Feet Cotton Butchers Twine String Cooking Kitchen Twine for Crafts Roasting Gift Wrapping DIY Decoration Gardening Packing Materials Red
Leecogo$7.144.8★651 rev
Colored Jute Twine 328 Feet Durable Natural Jute Rope String Perfect for Arts Crafts Mason Jars Knife Handle Wrapping Wedding Decorations Home Gardening Durable Packing String for Gifts Presents Red
Leecogo$6.624.6★591 rev
Vivifying Red Twine 656 Feet 2mm Christmas Twine String for Gift Wrapping Crafts Packing and Decoration
Vivifying$7.654.6★5,985 rev
Newest
by launch date
KINGLAKE Red String Jute Twine - 164 Feet Long Red Hemp Jute Rope Cord Twine for Crafts Gift Wrapping Gift Tags Christmas Holiday Decor
KINGLAKE$4.36180 rev
KINGLAKE Red Jute Twine String - 2mm Red Twine String for Crafts 328 Feet 3 Ply Jute Rope for Gift Wrapping Christmas Packing Arts Decoration Wedding Gardening
KINGLAKE$5.0352 rev
G2PLUS Red Jute Twine - 2mm 328ft Red Jute Twine String Twisted String for Gift Wrapping DIY Arts and Crafts Home Gardening Wedding Christmas Decorations
G2PLUS$5.3136 rev
G2PLUS Red Cotton String: 2mm 164Ft Crafts Cotton Twine for Gift Wrapping DIY Crafts Small Business Packaging Party Favor Christmas Holiday Decorations Mothers Day
G2PLUS$5.7227 rev
KINGLAKE Red Cotton Twine String - 2mm Cotton Bakers Twine 164 Feet Red String Holiday String for Gift Wrapping Crafts Baking Holiday Decoration Mothers Day Christmas
KINGLAKE$4.94101 rev
Trending
90-day click momentumKINGLAKE Red String Jute Twine - 164 Feet Long Red Hemp Jute Rope Cord Twine for Crafts Gift Wrapping Gift Tags Christmas Holiday Decor
KINGLAKE$4.364.6★
G2PLUS Red Jute Twine - 2mm 328ft Red Jute Twine String Twisted String for Gift Wrapping DIY Arts and Crafts Home Gardening Wedding Christmas Decorations
G2PLUS$5.314.8★
KINGLAKE Red Jute Twine String - 2mm Red Twine String for Crafts 328 Feet 3 Ply Jute Rope for Gift Wrapping Christmas Packing Arts Decoration Wedding Gardening
KINGLAKE$5.034.6★
G2PLUS Red Cotton String: 2mm 164Ft Crafts Cotton Twine for Gift Wrapping DIY Crafts Small Business Packaging Party Favor Christmas Holiday Decorations Mothers Day
G2PLUS$5.724.9★
KINGLAKE Red Cotton Twine String - 2mm Cotton Bakers Twine 164 Feet Red String Holiday String for Gift Wrapping Crafts Baking Holiday Decoration Mothers Day Christmas
KINGLAKE$4.944.6★
What buyers say about red twine
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“found a color to be very helpful”
“Just as advertised”
“VERY STRONG TO”
“Great product for many uses such as crafts, and gift wrap”
“Thick and versatile”
“worked great for my application”
“Many many possible uses”
“sturdy for crafting projects”
“Fit”
What buyers complain about
“THE RED AND WHITE ARE OUT STANDING TOGETHER”
“Wasnt as thick as I needed”
“size was wrong”
Top return reasons
Common questions
- Is red twine profitable to sell on Amazon United States?
- The niche generates $34K/yr across 19 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Skip it (33/100).
- How competitive is the red twine niche?
- 11 brands and 14 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in red twine?
- Top complaints mined from reviews: Color, Thickness, Size-Overall. The return rate is 1.9%.
- When does demand for red twine peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.0× the quietest.
- What does it cost to enter the red twine niche?
- Listings span $4.05–$9.90; the average listing price is $6.26 (sweet spot $15–$100). The average incumbent carries 3,173 reviews — the moat a new listing must climb.