Is Red Spotlight profitable to sell on Amazon United States?

Flapen scores Red Spotlight 43 out of 100 on Amazon United States, a Fail. Shoppers spend $26K a year across 21 tracked products. Amazon counts 0 of the 2 products launched in the last year as successful launches. Search demand grew -11.8% in the last 90 days.

How competitive is the Red Spotlight niche on Amazon United States?

19 brands and 25 sellers compete in Red Spotlight on Amazon United States. The top 5 Red Spotlight products take 52% of clicks, and the top 5 brands take 55%.

What do buyers complain about in Red Spotlight?

Red Spotlight buyers on Amazon United States complain most about Durability, Quality-Overall, and Functionality-Overall. Returns run at 5.3% of orders, which is high.

When does demand for Red Spotlight peak?

Search demand for Red Spotlight on Amazon United States peaks in Oct–Nov–Dec, and the busiest month runs 7.3× the quietest.

What does it cost to enter the Red Spotlight niche?

Red Spotlight sells for $34.88 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.07 to $159.12. The average product has 918 reviews, the count a new listing must catch up to.

Red Spotlight

Fail

Shoppers spend only $26K a year here, so Red Spotlight is a Fail.

Filters No Dominant Brand Low Review Barrier High Returns

Flapen Score: 43
43 / 100Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size: $26K/yr33K searches / yr
90-day growth: -11.8%search demand this quarter
Competition: 52%top-5 click share · 19 brands · 25 sellers

Flapen Score

Red Spotlight against its category

The dotted line is the Tools & Home Improvement average. Past it, Red Spotlight is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Red Spotlight market on Amazon at a glance

Shoppers on Amazon United States searched for Red Spotlight 33K times last year and spent an estimated $26K. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months: 33K
Growth, 90 days vs prior 90: -11.8%
Conversion, latest week: 2.3%
Market size, estimated: $26Ka year
Peak month: December7.3× the quietest month
Top search term: red spotlight20K searches a year

02 · Price

A sale here is worth $34.88.

Listings sell for $34.88 on average, from $10.07 to $159.12. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $34.88 that is $0 to $3K a year per listing.

Average price: $34.88inside the $15 to $100 sweet spot
Price range: $10.07–$159.12
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #605 within Landscape Lighting. It carries 918 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 16.1%
Average rank: #605in Landscape Lighting
Average rating: 4.37 starsAmazon United States average 4.42 stars
Average reviews: 918per listing
Listings tracked: 21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 0Amazon's first-year sales bar
Average brand age: 44 months

Products