Is Red Solar Lights profitable to sell on Amazon United States?

Flapen scores Red Solar Lights 64 out of 100 on Amazon United States, a Maybe. Shoppers spend $50K a year across 44 tracked products. Amazon counts 1 of the 8 products launched in the last year as successful launches. Search demand grew +81.8% in the last 90 days.

How competitive is the Red Solar Lights niche on Amazon United States?

35 brands and 46 sellers compete in Red Solar Lights on Amazon United States. The top 5 Red Solar Lights products take 35% of clicks, and the top 5 brands take 44%.

What do buyers complain about in Red Solar Lights?

Red Solar Lights buyers on Amazon United States complain most about Durability, Brightness/Shine/Glow, and Functionality-Overall. Returns run at 2.4% of orders.

When does demand for Red Solar Lights peak?

Search demand for Red Solar Lights on Amazon United States peaks in Sep–Oct–Nov–Dec, and the busiest month runs 4.3× the quietest.

What does it cost to enter the Red Solar Lights niche?

Red Solar Lights sells for $22.39 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.02 to $59.19. The average product has 2,458 reviews, the count a new listing must catch up to.

Red Solar Lights

Maybe

Products sell for $22.39 on average, inside the sweet spot. But shoppers spend only $50K a year here, so Red Solar Lights is a Maybe.

Filters No Dominant Brand

Flapen Score: 64
64 / 100Top 3% of 9,536 Tools & Home Improvement niches · +16 vs the category median of 48
Market size: $50K/yr79K searches / yr
90-day growth: +81.8%search demand this quarter
Competition: 35%top-5 click share · 35 brands · 46 sellers

Flapen Score

Red Solar Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Red Solar Lights is stronger. Inside it, weaker.

64Maybe

This niche Category average

See the method

Market

The Red Solar Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Red Solar Lights 79K times last year and spent an estimated $50K. The top 5 brands take 44% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +81.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months: 79K
Growth, 90 days vs prior 90: +81.8%
Conversion, latest week: 2.8%
Market size, estimated: $50Ka year
Peak month: November4.3× the quietest month
Top search term: red solar lights22K searches a year

02 · Price

A sale here is worth $22.39.

Listings sell for $22.39 on average, from $8.02 to $59.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.39 that is $0 to $2K a year per listing.

Average price: $22.39inside the $15 to $100 sweet spot
Price range: $8.02–$59.19
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #741 within Landscape Lighting. It carries 2,458 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings: 77%
Prime listings: 100%
Out of stock, average day: 10.4%
Average rank: #741in Landscape Lighting
Average rating: 4.25 starsAmazon United States average 4.42 stars
Average reviews: 2,458per listing
Listings tracked: 44

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 8
Successful launches: 1Amazon's first-year sales bar
Average brand age: 29 months

Products