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Red Rope

Maybe

The top 5 brands take only 36% of clicks. But shoppers spend only $112K a year here, so Red Rope is a Maybe.

Flapen Score
61
61 / 100
Top 6% of 9,536 Tools & Home Improvement niches · +13 vs the category median of 48
Market size
$112K/yr55K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
30%top-5 click share · 38 brands · 98 sellers

Flapen Score

Red Rope against its category

The dotted line is the Tools & Home Improvement average. Past it, Red Rope is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Rope market on Amazon at a glance

Shoppers on Amazon United States searched for Red Rope 55K times last year and spent an estimated $112K. The top 5 brands take 36% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
6.6%
Market size, estimated
$112Ka year
Peak month
October2.7× the quietest month
Top search term
red rope47K searches a year

02 · Price

A sale here is worth $31.13.

Listings sell for $31.13 on average, from $5.35 to $172.06. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $31.13 that is $0 to $3K a year per listing.

Average price
$31.13inside the $15 to $100 sweet spot
Price range
$5.35–$172.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #140 within Tarps & Tie-Downs. It carries 890 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
12.0%
Average rank
#140in Tarps & Tie-Downs
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
890per listing
Listings tracked
53

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Red Rope products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$3K$7K$10K$13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 rising

Sellers

98

Top-5 brand share

36%

Top 20: 84%

Top-5 click share

30%

Top 20: 74%

Open market

59%

  • Red Vines9%
  • PERKHOMY8%
  • T.W . Evans Cordage7%
  • picoggo6%
  • PAMIR TONG5%
  • Ganggend5%

Demand

Red Rope search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.7×

Reviews and returns

What reviews say buyers love and hate about Red Rope

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Taste-Overall”
1.2%of orders come back
“Tastes awful”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Red Rope questions

Answered from the same tracked data.