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Red Paper Lanterns

Fail

Shoppers spend an estimated $31K a year here, so Red Paper Lanterns is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$31K/yr34K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
51%top-5 click share · 23 brands · 36 sellers

Flapen Score

Red Paper Lanterns against its category

The dotted line is the Tools & Home Improvement average. Past it, Red Paper Lanterns is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Paper Lanterns market on Amazon at a glance

Shoppers on Amazon United States searched for Red Paper Lanterns 34K times last year and spent an estimated $31K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
6.2%
Market size, estimated
$31Ka year
Peak month
January4.0× the quietest month
Top search term
red paper lanterns20K searches a year

02 · Price

A sale here is worth $15.00.

Listings sell for $15.00 on average, from $8.42 to $37.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.00 that is $0 to $2K a year per listing.

Average price
$15.00inside the $15 to $100 sweet spot
Price range
$8.42–$37.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #6,416 within Novelty Lighting. It carries 539 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#6,416in Novelty Lighting
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
539per listing
Listings tracked
29

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Red Paper Lanterns products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$3K$5K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

36

Est. top-5 brand share

66%

Top 20: 98%

Est. top-5 click share

51%

Top 20: 90%

Open market

29%

  • BEISHIDA27%
  • Peywot25%
  • Dimhut5%
  • Aiminjey5%
  • favide5%
  • Matissa4%

Demand

Red Paper Lanterns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 4.0×

Search terms

Top Red Paper Lanterns search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • red paper lanterns20K/yr
  • red chinese lanterns9K/yr
  • red paper lantern5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Paper Lanterns

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Quality-Overall”
5.4%of orders come back
“Cheap Product”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red Paper Lanterns questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data