red night light
Worth a lookShows a sweet-spot price point ($20.18 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$20.18avg listing price — sweet spot $15–$100
Price range
Great$7.89–$84.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Market size
Good$423K$423K/yr · 390K searches
Review moat
Okay2,294.81avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, red night light is a $423K/yr Amazon United States market (390K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
red night light market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $404K–$505K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #336
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 4.3%
- Avg brand age
- 34 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
26 rising
Sellers
38
Top-5 brand share
58%
Top 20: 94%
Top-5 click share
43%
Top 20: 83%
Open market
38%
- YUNLEX22%
- Finezeal14%
- Sujeet10%
- MediAcous8%
- U4GLORY4%
- L LOHAS LED4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top red night light search terms
- red night light119K/yr
- red light night light95K/yr
- luz roja para dormir bebes26K/yr
- red nightlight16K/yr
- red light night light baby25K/yr
- red night lights plug into wall14K/yr
- red light for baby nursery11K/yr
- red light night light plug in5K/yr
- night light red10K/yr
- red light baby6K/yr
Top red night light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YUNLEX 2 Pack Red Night Light with Dusk to Dawn Sensor Eye-Care Reflected Glow 0% Blue Light True Red LED 3-Level Brightness Auto On/Off Plug-in Nightlight for Sleep Kids Bedroom Bathroom
YUNLEX$12.914.7★3,288 rev
Sujeet Red Night Light Night Lights Plug into Wall 4-Pack Nightlight Plug in Night Light Dusk to Dawn Night Lamp Led Night Lights for Adults Bedroom Bathroom Hallway
Sujeet$7.894.6★7,791 rev
MediAcous Night Light for Kids 7 Colors Changing Egg Light for Nursery
MediAcous$23.184.6★4,145 rev
Finezeal 670nm Red Light Night Light Lamp for Sleep - Zero Blue Light 4 Color Modes Rechargeable Portable & Hangable Design Dimmable and Auto-Off Timer for Bedroom Nursery Camping
Finezeal$10.023.8★87 rev
YUNLEX 2 Pack Plug in Red Night Light with Motion Sensor & Dusk to Dawn Sensor Soft Glow 0% Blue Light Dimmable Auto On/Off 3 in 1 LED Lights for Bedroom Kids Bathroom Hallway
YUNLEX$13.854.6★523 rev
Newest
by launch date![670nm Red Light Night Light for Sleep Therapy [2 Pack] - 2 Color Modes Zero Blue Light Auto Dusk to Dawn Sensor 0.5W Dimmable LED Nightlights for Kids Adults Bedroom Hallway Bathroom Stairs](https://m.media-amazon.com/images/I/41LD28CeyRL.jpg)
670nm Red Light Night Light for Sleep Therapy [2 Pack] - 2 Color Modes Zero Blue Light Auto Dusk to Dawn Sensor 0.5W Dimmable LED Nightlights for Kids Adults Bedroom Hallway Bathroom Stairs
DSJGB$13.4321 rev
670nm Red Light for Sleep 100% Blue Light Blocking 360 Red Night Light Lamp with Remote & Touch Control Dimmable 4 Timers Melatonin Promoting Natural Sleep Aid for Bedside Bedroom Baby Nursery
BoRccdit$21.4137 rev
Finezeal 670nm Red Light Night Light Lamp for Sleep - Zero Blue Light 4 Color Modes Rechargeable Portable & Hangable Design Dimmable and Auto-Off Timer for Bedroom Nursery Camping
Finezeal$10.0287 rev
![Finezeal 670nm Red Night Light with Retractable Plug [2 Pack] - Zero Blue Light with Dusk to Dawn Sensor - Auto On/Off 0.3W LED Night Light Plug into Wall Pefect for Bedroom Bathroom Nursery Hallway](https://m.media-amazon.com/images/I/315YYMS3tYL.jpg)
Finezeal 670nm Red Night Light with Retractable Plug [2 Pack] - Zero Blue Light with Dusk to Dawn Sensor - Auto On/Off 0.3W LED Night Light Plug into Wall Pefect for Bedroom Bathroom Nursery Hallway
Finezeal$11.8461 rev
Streamlet 670nm Red Light Night Light for Sleep with Timer Rechargeable Dimmable Sleep Aid Lamp Blue Light Blocking for Improve Sleep Deep Relaxation Meditation Yoga
Streamlet$22.2075 rev
Trending
90-day click momentum670nm Red Light Night Light for Sleep Therapy [2 Pack] - 2 Color Modes Zero Blue Light Auto Dusk to Dawn Sensor 0.5W Dimmable LED Nightlights for Kids Adults Bedroom Hallway Bathroom Stairs
DSJGB$13.434.6★
670nm Red Light for Sleep 100% Blue Light Blocking 360 Red Night Light Lamp with Remote & Touch Control Dimmable 4 Timers Melatonin Promoting Natural Sleep Aid for Bedside Bedroom Baby Nursery
BoRccdit$21.414.2★
Hatch Baby Sound Machine Night Light | Sleep Support | Registry Essential Routine Builder Time-to-Rise Alarm Clock White Noise Nursery Stories Toddler Kids (Wi-Fi) (Putty)
Hatch Baby$84.194.8★
Finezeal 670nm Red Light Night Light Lamp for Sleep - Zero Blue Light 4 Color Modes Rechargeable Portable & Hangable Design Dimmable and Auto-Off Timer for Bedroom Nursery Camping
Finezeal$10.023.8★
Finezeal 670nm Red Night Light with Retractable Plug [2 Pack] - Zero Blue Light with Dusk to Dawn Sensor - Auto On/Off 0.3W LED Night Light Plug into Wall Pefect for Bedroom Bathroom Nursery Hallway
Finezeal$11.844.4★
What buyers say about red night light
What buyers praise and complain about, mined from review topics.What buyers love
“Great Lights”
“it seems to help with sleep”
“Easy and convenient”
“the build quality feels solid”
“Worth every penny”
“Perfect to protect night vision”
“Charges fast”
“The colors are vibrant”
“Battery life is good”
“portability are all nice touches”
What buyers complain about
“Doesn't last”
“Does not stay bright”
“wouldnt charge”
“Poor functionality”
“A little large”
“Battery does not last that long”
“the sound was indeed very loud”
“Poor quality”
“Its less color than expected”
“Hard to read buttons”
Top return reasons
Common questions
- Is red night light profitable to sell on Amazon United States?
- The niche generates $423K/yr across 36 tracked products. 8 of 17 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (61/100).
- How competitive is the red night light niche?
- 26 brands and 38 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in red night light?
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Charging. The return rate is 2.3%.
- When does demand for red night light peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the red night light niche?
- Listings span $7.89–$84.19; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 2,295 reviews — the moat a new listing must climb.