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Red Lights Halloween

Fail

Shoppers spend only $12K a year here, so Red Lights Halloween is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$12K/yr35K searches / yr
90-day growth
+400.0%search demand this quarter
Competition
89%top-5 click share · 6 brands · 7 sellers

Flapen Score

Red Lights Halloween against its category

The dotted line is the Tools & Home Improvement average. Past it, Red Lights Halloween is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Lights Halloween market on Amazon at a glance

Shoppers on Amazon United States searched for Red Lights Halloween 35K times last year and spent an estimated $12K. The top 5 brands take 89% of clicks. Demand peaks in Sep–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +400.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+400.0%
Conversion, latest week
2.4%
Market size, estimated
$12Ka year
Peak month
October300.1× the quietest month
Top search term
red halloween lights15K searches a year

02 · Price

A sale here is worth $13.89.

Listings sell for $13.89 on average, from $8.70 to $20.33. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $13.89 that is $0 to $1K a year per listing.

Average price
$13.89under the $15 to $100 sweet spot
Price range
$8.70–$20.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #769 within String Lights. It carries 2,429 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#769in String Lights
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
2,429per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Red Lights Halloween products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

$0$1K$2K$4K$5K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

7

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • JMEXSUSS25%
  • YAOZHOU24%
  • YEGUO16%
  • LAMPHOME13%
  • bynlna12%
  • ENUOLI11%

Demand

Red Lights Halloween search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25NovDecJanMayJunJulAugSepOctNovDecJanFeb

Peak months: Sep, Oct · busiest ÷ quietest = 300.1×

Search terms

Top Red Lights Halloween search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red halloween lights15K/yr
  • halloween red lights3K/yr
  • red lights halloween14K/yr
  • red light halloween3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Lights Halloween

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Color”
5.0%of orders come back
“Bright red look great Working well”
A buyer, on “Color”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Red Lights Halloween questions

Answered from the same tracked data.