Red Lights

Shoppers searched for this 653K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.

Searches, last 12 months

653K

Growth, 90 days vs prior 90

-15.9%

Conversion, latest week

2.8%

Market size, estimated

$238Ka year

Peak month

December4.7× the quietest month

Top search term

red lights134K searches a year

Listings sell for $13.19 on average, from $4.59 to $29.44. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $13.19 that is $10K to $13K a year per listing.

Average price

$13.19under the $15 to $100 sweet spot

Price range

$4.59–$29.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

2.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #352 within String Lights. It carries 4,656 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#352in String Lights

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

4,656per listing

Listings tracked

60

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months