Skip to content

Red Light Bulbs for Sleep

Fail

Demand is soft, at -6.0% this quarter, so Red Light Bulbs for Sleep is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$121K/yr88K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
66%top-5 click share · 12 brands · 17 sellers

Flapen Score

Red Light Bulbs for Sleep against its category

The dotted line is the Tools & Home Improvement average. Past it, Red Light Bulbs for Sleep is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Light Bulbs for Sleep market on Amazon at a glance

Shoppers on Amazon United States searched for Red Light Bulbs for Sleep 88K times last year and spent an estimated $121K. The top 5 brands take 83% of clicks. Demand peaks in Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
9.7%
Market size, estimated
$121Ka year
Peak month
February1.6× the quietest month
Top search term
red light bulbs for sleep57K searches a year

02 · Price

A sale here is worth $14.15.

Listings sell for $14.15 on average, from $6.90 to $29.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.15 that is $4K to $7K a year per listing.

Average price
$14.15under the $15 to $100 sweet spot
Price range
$6.90–$29.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #488 within Light Bulbs. It carries 1,181 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#488in Light Bulbs
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,181per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Red Light Bulbs for Sleep products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$24K$36K$48K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

17

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

12%

  • Neporal32%
  • Angyues18%
  • Amazon Basics12%
  • Eastiya12%
  • Gamma Light Therapy LLC9%
  • Edoyosa5%
  • Open — no brand owns it (6 brands, 12%)

Demand

Red Light Bulbs for Sleep search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Red Light Bulbs for Sleep search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red light bulbs for sleep57K/yr
  • red light light bulb12K/yr
  • red light bulb for sleep7K/yr
  • red bulbs for sleep4K/yr
  • red lightbulb for sleep4K/yr
  • red light light bulbs for sleep2K/yr
  • red light bulbs for sleep therapy2K/yr

Reviews and returns

What reviews say buyers love and hate about Red Light Bulbs for Sleep

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Brightness/Shine/Glow”
24%of negative reviews mention “Color”
3.2%of orders come back
“Not the right color”
A buyer, on “Color”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red Light Bulbs for Sleep questions

Answered from the same tracked data.