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Red Light Bulbs

Fail

Demand is soft, at -18.1% this quarter, so Red Light Bulbs is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$651K/yr538K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
69%top-5 click share · 9 brands · 16 sellers

Flapen Score

Red Light Bulbs against its category

The dotted line is the Tools & Home Improvement average. Past it, Red Light Bulbs is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Light Bulbs market on Amazon at a glance

Shoppers on Amazon United States searched for Red Light Bulbs 538K times last year and spent an estimated $651K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 538K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $651K a year.

Searches, last 12 months
538K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
8.3%
Market size, estimated
$651Ka year
Peak month
December3.1× the quietest month
Top search term
red light bulb240K searches a year

02 · Price

A sale here is worth $14.57.

Listings sell for $14.57 on average, from $6.81 to $44.67. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $14.57 that is $44K to $58K a year per listing.

Average price
$14.57under the $15 to $100 sweet spot
Price range
$6.81–$44.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$44K–$58K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #368 within Light Bulbs. It carries 2,687 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#368in Light Bulbs
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,687per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Red Light Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$65K$130K$195K$260K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

16

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

9%

  • Amazon Basics37%
  • Neporal20%
  • U4GLORY11%
  • Angyues10%
  • Gamma Light Therapy LLC7%
  • Eastiya6%
  • Open — no brand owns it (3 brands, 9%)

Demand

Red Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Red Light Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red light bulb240K/yr
  • red light bulbs for sleep57K/yr
  • red light bulbs59K/yr
  • red bulb24K/yr
  • red led bulb17K/yr
  • red lightbulb16K/yr
  • red light light bulb12K/yr
  • red led light bulb23K/yr
  • red light bulbs for lamps5K/yr
  • red lights bulbs5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Light Bulbs

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
26%of negative reviews mention “Connectivity-Overall”
2.1%of orders come back
“Doesn't stay connected”
A buyer, on “Connectivity-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Light Bulbs questions

Answered from the same tracked data.