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Red Lava Lamp

Fail

Shoppers spend only $55K a year here, so Red Lava Lamp is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$55K/yr87K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
54%top-5 click share · 10 brands · 16 sellers

Flapen Score

Red Lava Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Red Lava Lamp is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Lava Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Red Lava Lamp 87K times last year and spent an estimated $55K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
1.5%
Market size, estimated
$55Ka year
Peak month
December3.7× the quietest month
Top search term
red lava lamp56K searches a year

02 · Price

A sale here is worth $42.47.

Listings sell for $42.47 on average, from $18.54 to $172.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $42.47 that is $0 to $4K a year per listing.

Average price
$42.47inside the $15 to $100 sweet spot
Price range
$18.54–$172.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #308 within Novelty Lighting. It carries 681 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
88%
Out of stock, average day
19.4%
Average rank
#308in Novelty Lighting
Average rating
4.02 starsAmazon United States average 4.42 stars
Average reviews
681per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Red Lava Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$8K$11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

16

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

5%

  • Lava Lite31%
  • Spencer Gifts21%
  • JAMBO18%
  • Soarling14%
  • Vanful9%
  • Light You2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Red Lava Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Reviews and returns

What reviews say buyers love and hate about Red Lava Lamp

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Durability”
4.7%of orders come back
“Breaks quickly”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Red Lava Lamp questions

Answered from the same tracked data.