red incandescent light bulbs
Skip itSoft demand (-36.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.99avg listing price — sweet spot $15–$100
Review moat
Good958.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.72–$29.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Bad$73K$73K/yr · 69K searches
Growth
Bad-36.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, red incandescent light bulbs is a $73K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
red incandescent light bulbs market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $56K–$70K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #789
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 13.5%
- Avg brand age
- 51 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
45
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
22%
- Mandala Crafts23%
- Neporal16%
- FMLAD11%
- KOR10%
- Westinghouse9%
- Xtricity9%
Demand
Weekly Amazon search volume, last 36 weeks — -36.2% search growth over the last 90 days.Top red incandescent light bulbs search terms
- red incandescent light bulbs26K/yr
- incandescent red light bulbs14K/yr
- red light bulb incandescent9K/yr
- red incandescent light bulb3K/yr
- incandescent light bulbs red4K/yr
- red light incandescent bulbs6K/yr
- incandescent red light bulb3K/yr
- red incandescent bulbs4K/yr
Top red incandescent light bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mandala Crafts E26 Base 120V A19 Clear Red Colored Specialty Bulbs 25W
Mandala Crafts$15.884.6★75 rev
KOR (Pack of 4) 25 Watt Ceramic Red A19 Incandescent Light Bulb - 130V - Standard E26 Base (Medium) - 25AR - 25A19/R - 25W
KOR$11.454.3★183 rev
Westinghouse 0344600 25 Watt 120 Volt Trans Incandescent A19 Light Bulb-2500 Hours 1 Pack Transparent Red
Westinghouse$7.364.5★465 rev
Xtricity A19 Incandescent Colored Light Bulb Red (2 Pack)
Xtricity$12.253.9★323 rev
FMLAD Red 75W Incandescent Light Bulbs E26 A19 Vintage Clear Glass Incandescent Filament Bulb for Home (2pack)
FMLAD$13.084.2★13 rev
Newest
by launch dateFMLAD Red 75W Incandescent Light Bulbs E26 A19 Vintage Clear Glass Incandescent Filament Bulb for Home (2pack)
FMLAD$13.0813 rev
Red 75W Incandescent Light Bulbs E26 A19 Vintage Clear Glass (4 pack)
FMLAD$20.5915 rev
Red 75W Incandescent Light Bulbs E26 A19 Vintage Clear Glass (6 pack)
FMLAD$23.7416 rev
BoRccdit 7W 670nm Red Light Bulbs for Sleep 100% Blue Light Blocking Bulb Red Light Night Light for Melatonin Promoting A15 60W Equivalent Dim Light Bulbs for Bedroom Baby Nursery Reading 2 Pack
BoRccdit$9.7758 rev
Neporal 625nm Red Light Bulbs for Sleep 100% Blue Light Blocking Bulb for Melatonin Promote A19 LED 9W 60W Red Night Bulb for Baby Nursery Sleep Read Bedroom 2PK (White When Off Red When on)
Neporal$14.44293 rev
Trending
90-day click momentumRed 75W Incandescent Light Bulbs E26 A19 Vintage Clear Glass (4 pack)
FMLAD$20.594.2★
FMLAD Red 75W Incandescent Light Bulbs E26 A19 Vintage Clear Glass Incandescent Filament Bulb for Home (2pack)
FMLAD$13.084.2★
Red 75W Incandescent Light Bulbs E26 A19 Vintage Clear Glass (6 pack)
FMLAD$23.744.9★
BoRccdit 7W 670nm Red Light Bulbs for Sleep 100% Blue Light Blocking Bulb Red Light Night Light for Melatonin Promoting A15 60W Equivalent Dim Light Bulbs for Bedroom Baby Nursery Reading 2 Pack
BoRccdit$9.774.2★
Neporal 625nm Red Light Bulb for Sleep 100% Blue Light Blocking Bulb for Melatonin Promote A19 LED 9W 60W Red Night Bulb for Baby Nursery Sleep Read Bedroom 1PK (White When Off Red When on)
Neporal$9.304.6★
What buyers say about red incandescent light bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“Very Bright”
“I've really noticed an improvement in my sleep”
“Color great”
“The quality of the bulbs was good”
“They work as advertised”
“Preserves Night Vision”
“The price was very reasonable”
“Works great”
“I also appreciate the compact size”
“so far it's held up well”
What buyers complain about
“Not the right color”
“Not very bright”
“One broke internally before use”
“Bulb flickers”
“Because they are smaller”
“i thought no way could the bulb itself smell. wrong”
“Didn't work”
“though thats harder to evaluate”
“Not value for money cause I only got one”
“misleading product info”
Top return reasons
Common questions
- Is red incandescent light bulbs profitable to sell on Amazon United States?
- The niche generates $73K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -36.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the red incandescent light bulbs niche?
- 14 brands and 45 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in red incandescent light bulbs?
- Top complaints mined from reviews: Color, Brightness/Shine/Glow, Durability. The return rate is 3.0%.
- What does it cost to enter the red incandescent light bulbs niche?
- Listings span $5.72–$29.55; the average listing price is $13.99 (sweet spot $15–$100). The average incumbent carries 959 reviews — the moat a new listing must climb.