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Red Incandescent Light Bulbs

Fail

Demand is soft, at -36.2% this quarter, so Red Incandescent Light Bulbs is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$73K/yr69K searches / yr
90-day growth
-36.2%search demand this quarter
Competition
59%top-5 click share · 14 brands · 45 sellers

Flapen Score

Red Incandescent Light Bulbs against its category

The dotted line is the Tools & Home Improvement average. Past it, Red Incandescent Light Bulbs is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Incandescent Light Bulbs market on Amazon at a glance

Shoppers on Amazon United States searched for Red Incandescent Light Bulbs 69K times last year and spent an estimated $73K. The top 5 brands take 70% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-36.2%
Conversion, latest week
7.5%
Market size, estimated
$73Ka year
Top search term
red incandescent light bulbs26K searches a year

02 · Price

A sale here is worth $13.99.

Listings sell for $13.99 on average, from $5.72 to $29.55. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.99 that is $1K to $3K a year per listing.

Average price
$13.99under the $15 to $100 sweet spot
Price range
$5.72–$29.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #789 within Light Bulbs. It carries 959 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#789in Light Bulbs
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
959per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Red Incandescent Light Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$15K$22K$29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

45

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

22%

  • Mandala Crafts23%
  • Neporal16%
  • FMLAD11%
  • KOR10%
  • Westinghouse9%
  • Xtricity9%

Demand

Red Incandescent Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 3.3× · 9 of 12 months tracked

Search terms

Top Red Incandescent Light Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red incandescent light bulbs26K/yr
  • incandescent red light bulbs14K/yr
  • red light bulb incandescent9K/yr
  • red incandescent light bulb3K/yr
  • incandescent light bulbs red4K/yr
  • red light incandescent bulbs6K/yr
  • incandescent red light bulb3K/yr
  • red incandescent bulbs4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Incandescent Light Bulbs

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Brightness/Shine/Glow”
21%of negative reviews mention “Color”
3.0%of orders come back
“Not the right color”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Red Incandescent Light Bulbs questions

Answered from the same tracked data.