Is red guard waterproofing profitable to sell on Amazon United States?

The niche generates $74K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (36/100).

How competitive is the red guard waterproofing niche?

11 brands and 63 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in red guard waterproofing?

Top complaints mined from reviews: Leak-Proof, Water Resistance, Color. The return rate is 2.6%.

What does it cost to enter the red guard waterproofing niche?

Listings span $15.11–$169.99; the average listing price is $60.81 (sweet spot $15–$100). The average incumbent carries 704 reviews — the moat a new listing must climb.

red guard waterproofing

Skip it

A small market ($74K/yr) — this niche doesn't clear our bar today.

Avg price

Great$60.81

avg listing price — sweet spot $15–$100

Review moat

Good703.85

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$15.11–$169.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-7.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$74K

$74K/yr · 76K searches

Competition

Bad79%

top-5 click share — a locked-up shelf

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, red guard waterproofing is a $74K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 36/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

red guard waterproofing market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $91K–$122K; units × avg price
Conversion rate: 1.6%
Avg BSR: #1,890
Page quality: 0%
Prime: 62%
Sponsored: 77%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

CUSTOM36%
Redgard31%
Ann Arbor T-shirt Co.8%
USG Interiors7%
XFasten5%
Easton4%
Open — no brand owns it (5 brands, 9%)

Demand

Weekly Amazon search volume, last 21 weeks — -7.2% search growth over the last 90 days.

Open Trend

Top red guard waterproofing search terms

red guard waterproofing membrane10K/yr +3.8%1.8% conv.
redgard11K/yr +10.7%1.4% conv.
red guard10K/yr -0.5%1.2% conv.
red guard waterproofing17K/yr -25.9%1.3% conv.
redgard waterproofing membrane4K/yr +35.7%1.5% conv.
redguard waterproofing6K/yr +1.8%1.4% conv.
redguard4K/yr -16.1%1.6% conv.
red gard3K/yr -6.7%1.5% conv.
redgard waterproofing8K/yr -60.0%1.2% conv.
red gard waterproofing membrane3K/yr -51.9%3.6% conv.

All search terms

Top red guard waterproofing products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Custom BLDG Products RedGard Anti-Fracture Quick Dry Waterproofing and Crack Prevention Liquid Rubber Membrane 1 Gallon Pail (3.78 L) LQWAF1-2 Adhesive for Indoor and Outdoor Use

Redgard$82.625.0★3 rev

Custom Building Products RedGard Ready to Use Pink Waterproofing and Crack Prevention 1 gal.

CUSTOM$92.313.7★26 rev

Ann Arbor T-shirt Co. Lifeguard | Red Guard Unisex Uniform Costume Long Sleeve T-Shirt for Men Women - Red XL

Ann Arbor T-shirt Co.$28.964.5★1,457 rev

USG DUROCK Brand Liquid Waterproofing Membrane 1 Gallon

USG Interiors$54.424.5★733 rev

CUSTOM BLDG PRODUCTS LQWAF1-2 Redgard Waterproofing 1 gal (Two Pack)

CUSTOM$144.033.4★12 rev

Newest

by launch date

Invisible Waterproof Agent 35oz | Transparent Sealant for Bathroom Shower Concrete & Roof Indoor/Outdoor Use

PIBEIBUK$25.22120 rev

10mo ago

Easton | Catchers Throat Guard 3.0 | Catchers Mask / Helmet Attachment | Red

Easton$15.1146 rev

10mo ago

Xmntdo Invisible Waterproof Agent Transparent Repairing Leak Waterproof Adhesive for Roofs Walls Bathroom Shower Window Sills Indoor & Outdoor Water Proof Coating 35 Oz

Xmntdo$22.733,252 rev

2y ago

Soccer Shin Guards Kids Youth Ski Shin Guard Sleeves for Boys Girls Adults Men Women Protective Soccer Equipment for 2-18 Years Old Boys Girls High Impact Resistant Breathable Comfortable(Red XXS)

COTLIKE$21.45896 rev

2y ago

CUSTOM BLDG PRODUCTS LQWAF1-2 Redgard Waterproofing 1 gal (Two Pack)

CUSTOM$144.0312 rev

6y ago

What buyers say about red guard waterproofing

What buyers praise and complain about, mined from review topics.

What buyers love

Leak-Proof17%

“Good for DIY to repair leaking bathroom”

Advertised Vs Actual Product13%

“Works as advertised”

Quality-Overall12%

“Excellent Product”

Water Resistance8%

“Quick & easy roll on water proofing”

Efficiency7%

“Works Well”

Ease Of Use7%

“Easy to use”

Durability6%

“Though I found a durable fix”

Value For Money6%

“Excellent price”

Stitch/Finish/Polish3%

“Worked on seams”

Color3%

“Colours match”

What buyers complain about

Leak-Proof12%

“I have a small leak”

Water Resistance10%

“I did not receive this product Transparent water proof coating”

Color10%

“It was white”

Quality-Overall10%

“POOR QUALITY”

Functionality-Overall7%

“Didn't work”

Assembly/Installation5%

“it is still not set up after two weeks”

Durability5%

“Definitely not permanent”

Thickness5%

“Dont put it on too thick as it will crumble”

Advertised Vs Actual Product5%

“Conflicting, false advertising”

Ease Of Cleaning4%

“theres a lot of cleanup you have to do after you put the coats on because it tends to beat up quite a bit on edges”

Top return reasons

Advertised Vs Actual Product16%

Adhesion/Stickiness14%

Functionality-Overall11%

Leak-Proof9%

Size-Overall9%

Water Resistance8%

Material Quality5%

Value For Money5%

Color4%

Compatibility-Overall2%

Common questions

Is red guard waterproofing profitable to sell on Amazon United States?: The niche generates $74K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (36/100).
How competitive is the red guard waterproofing niche?: 11 brands and 63 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in red guard waterproofing?: Top complaints mined from reviews: Leak-Proof, Water Resistance, Color. The return rate is 2.6%.
What does it cost to enter the red guard waterproofing niche?: Listings span $15.11–$169.99; the average listing price is $60.81 (sweet spot $15–$100). The average incumbent carries 704 reviews — the moat a new listing must climb.