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Red Guard Waterproofing

Fail

Shoppers spend only $74K a year here, so Red Guard Waterproofing is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$74K/yr76K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
79%top-5 click share · 11 brands · 63 sellers

Flapen Score

Red Guard Waterproofing against its category

The dotted line is the Tools & Home Improvement average. Past it, Red Guard Waterproofing is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Guard Waterproofing market on Amazon at a glance

Shoppers on Amazon United States searched for Red Guard Waterproofing 76K times last year and spent an estimated $74K. The top 5 brands take 86% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
1.6%
Market size, estimated
$74Ka year
Top search term
red guard waterproofing membrane10K searches a year

02 · Price

A sale here is worth $60.81.

Listings sell for $60.81 on average, from $15.11 to $169.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $60.81 that is $6K to $15K a year per listing.

Average price
$60.81inside the $15 to $100 sweet spot
Price range
$15.11–$169.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,890 within Adhesives & Sealers. It carries 704 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
62%
Out of stock, average day
0.0%
Average rank
#1,890in Adhesives & Sealers
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
704per listing
Listings tracked
13

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Red Guard Waterproofing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

$0$7K$15K$22K$30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

63

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

9%

  • CUSTOM36%
  • Redgard31%
  • Ann Arbor T-shirt Co.8%
  • USG Interiors7%
  • XFasten5%
  • Easton4%
  • Open — no brand owns it (5 brands, 9%)

Demand

Red Guard Waterproofing search demand

Weekly searches over the year. Pick a range.

2K1KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Red Guard Waterproofing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red guard waterproofing membrane10K/yr
  • redgard11K/yr
  • red guard10K/yr
  • red guard waterproofing17K/yr
  • redgard waterproofing membrane4K/yr
  • redguard waterproofing6K/yr
  • redguard4K/yr
  • red gard3K/yr
  • redgard waterproofing8K/yr
  • red gard waterproofing membrane3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Guard Waterproofing

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Leak-Proof”
12%of negative reviews mention “Leak-Proof”
2.6%of orders come back
“I have a small leak”
A buyer, on “Leak-Proof”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red Guard Waterproofing questions

Answered from the same tracked data.