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Red Flickering Flameless Candles

Fail

Shoppers spend only $16K a year here, so Red Flickering Flameless Candles is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$16K/yr44K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
34%top-5 click share · 19 brands · 22 sellers

Flapen Score

Red Flickering Flameless Candles against its category

The dotted line is the Tools & Home Improvement average. Past it, Red Flickering Flameless Candles is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Flickering Flameless Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Red Flickering Flameless Candles 44K times last year and spent an estimated $16K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
1.7%
Market size, estimated
$16Ka year
Peak month
November18.0× the quietest month
Top search term
burgundy flameless candles13K searches a year

02 · Price

A sale here is worth $22.05.

Listings sell for $22.05 on average, from $9.57 to $46.93. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.05 that is $0 to $2K a year per listing.

Average price
$22.05inside the $15 to $100 sweet spot
Price range
$9.57–$46.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #356 within Novelty Lighting. It carries 1,921 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
16.6%
Average rank
#356in Novelty Lighting
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,921per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Red Flickering Flameless Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

$0$489$977$1K$2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

22

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

34%

Top 20: 89%

Open market

36%

  • Raycare17%
  • Ni-JASW14%
  • Amagic14%
  • Enpornk8%
  • antizer6%
  • wemarry5%

Demand

Red Flickering Flameless Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 18.0×

Search terms

Top Red Flickering Flameless Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burgundy flameless candles13K/yr
  • red flameless pillar candles8K/yr
  • red pillar candles battery operated11K/yr
  • red flameless candles with timer5K/yr
  • red pillar candles flameless4K/yr
  • red christmas candles battery operated4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Flickering Flameless Candles

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Brightness/Shine/Glow”
19%of negative reviews mention “Color”
10.5%of orders come back
“I can't speak for all the other colors”
A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Flickering Flameless Candles questions

Answered from the same tracked data.