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Red Flameless Candles

Maybe

The top 5 products take only 20% of clicks. But demand is soft, at -29.1% this quarter, so Red Flameless Candles is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$161K/yr269K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
20%top-5 click share · 55 brands · 67 sellers

Flapen Score

Red Flameless Candles against its category

The dotted line is the Tools & Home Improvement average. Past it, Red Flameless Candles is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Flameless Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Red Flameless Candles 269K times last year and spent an estimated $161K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
2.9%
Market size, estimated
$161Ka year
Peak month
December19.0× the quietest month
Top search term
red flameless candles64K searches a year

02 · Price

A sale here is worth $20.61.

Listings sell for $20.61 on average, from $6.37 to $77.41. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $20.61 that is $2K to $5K a year per listing.

Average price
$20.61inside the $15 to $100 sweet spot
Price range
$6.37–$77.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #382 within Novelty Lighting. It carries 3,134 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
13.0%
Average rank
#382in Novelty Lighting
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,134per listing
Listings tracked
99

04 · Newcomers

Amazon counts 1 of last year's 29 launches as successful.

29 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Red Flameless Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

$0$3K$6K$10K$13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 rising

Sellers

67

Top-5 brand share

45%

Top 20: 75%

Top-5 click share

20%

Top 20: 53%

Open market

52%

  • Raycare12%
  • Amagic11%
  • kakoya9%
  • Homemory8%
  • NURADA4%
  • GUIFIER3%

Demand

Red Flameless Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 19.0×

Search terms

Top Red Flameless Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red flameless candles64K/yr
  • red led candles28K/yr
  • red candles battery operated42K/yr
  • red battery operated candles36K/yr
  • burgundy flameless candles13K/yr
  • red battery candles14K/yr
  • red flameless pillar candles8K/yr
  • flameless candles red7K/yr
  • red flameless candles with remote18K/yr
  • red pillar candles battery operated11K/yr

Reviews and returns

What reviews say buyers love and hate about Red Flameless Candles

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Color”
7.0%of orders come back
“Really red color”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Flameless Candles questions

Answered from the same tracked data.