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Red Enamel Paint

Fail

The top 5 products take 100% of clicks, so Red Enamel Paint is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$242K/yr334K searches / yr
90-day growth
+15.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 46 sellers

Flapen Score

Red Enamel Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Red Enamel Paint is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Enamel Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Red Enamel Paint 334K times last year and spent an estimated $242K. All 3 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.

Searches, last 12 months
334K
Growth, 90 days vs prior 90
+15.7%
Conversion, latest week
8.3%
Market size, estimated
$242Ka year
Peak month
October1.8× the quietest month
Top search term
red spray paint163K searches a year

02 · Price

A sale here is worth $8.75.

Listings sell for $8.75 on average, from $4.94 to $15.93. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 6,000 to 8,000 of them. At $8.75 that is $53K to $70K a year per listing.

Average price
$8.75under the $15 to $100 sweet spot
Price range
$4.94–$15.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
6,000–8,000
Revenue per listing a year
$53K–$70K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Paint & Primer. It carries 17,161 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4in Paint & Primer
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
17,161per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Red Enamel Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$36K$73K$109K$145K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Rust-Oleum58%
  • Krylon38%
  • Dupli-Color4%

Demand

Red Enamel Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Red Enamel Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red spray paint163K/yr
  • red spray paint for metal27K/yr
  • candy apple red spray paint20K/yr
  • spray paint red19K/yr
  • red spray paint for plastic19K/yr
  • candy red spray paint12K/yr
  • red spray paint outdoor7K/yr
  • candy spray paint12K/yr
  • red spray paint for wood10K/yr
  • candy apple red paint6K/yr

Reviews and returns

What reviews say buyers love and hate about Red Enamel Paint

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Color”
24%of negative reviews mention “Color”
<0.1%of orders come back, a rate Amazon rounds to zero
“Needed Snap-On Red this is pretty close”
A buyer, on “Color”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Red Enamel Paint questions

Answered from the same tracked data.