Is Red Candles profitable to sell on Amazon United States?

Flapen scores Red Candles 61 out of 100 on Amazon United States, a Maybe. Shoppers spend $872K a year across 98 tracked products. Amazon counts 5 of the 24 products launched in the last year as successful launches. Search demand grew -36.0% in the last 90 days.

How competitive is the Red Candles niche on Amazon United States?

71 brands and 103 sellers compete in Red Candles on Amazon United States. The top 5 Red Candles products take 22% of clicks, and the top 5 brands take 28%.

What do buyers complain about in Red Candles?

Red Candles buyers on Amazon United States complain most about Size-Overall, Smell, and Color. Returns run at 3.9% of orders.

When does demand for Red Candles peak?

Search demand for Red Candles on Amazon United States peaks in Nov–Dec, and the busiest month runs 10.7× the quietest.

What does it cost to enter the Red Candles niche?

Red Candles sells for $15.14 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.46 to $45.63. The average product has 3,087 reviews, the count a new listing must catch up to.

Red Candles

Maybe

The top 5 brands take only 28% of clicks. But demand is soft, at -36.0% this quarter, so Red Candles is a Maybe.

Filters No Dominant Brand

Flapen Score: 61
61 / 100Top 6% of 9,536 Tools & Home Improvement niches · +13 vs the category median of 48
Market size: $872K/yr969K searches / yr
90-day growth: -36.0%search demand this quarter
Competition: 22%top-5 click share · 71 brands · 103 sellers

Flapen Score

Red Candles against its category

The dotted line is the Tools & Home Improvement average. Past it, Red Candles is stronger. Inside it, weaker.

61Maybe

This niche Category average

See the method

Market

The Red Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Red Candles 969K times last year and spent an estimated $872K. The top 5 brands take 28% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 969K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $872K a year.

Searches, last 12 months: 969K
Growth, 90 days vs prior 90: -36.0%
Conversion, latest week: 5.9%
Market size, estimated: $872Ka year
Peak month: December10.7× the quietest month
Top search term: red candles301K searches a year

02 · Price

A sale here is worth $15.14.

Listings sell for $15.14 on average, from $5.46 to $45.63. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $15.14 that is $8K to $11K a year per listing.

Average price: $15.14inside the $15 to $100 sweet spot
Price range: $5.46–$45.63
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 60K–80K
Units per listing a year: 500–750
Revenue per listing a year: $8K–$11K
Returns: 3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #175 within Novelty Lighting. It carries 3,087 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 100%
Out of stock, average day: 8.2%
Average rank: #175in Novelty Lighting
Average rating: 4.40 starsAmazon United States average 4.42 stars
Average reviews: 3,087per listing
Listings tracked: 98

04 · Newcomers

Amazon counts 5 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 24
Successful launches: 5Amazon's first-year sales bar
Average brand age: 47 months

Products