Is red and white twine profitable to sell on Amazon United States?

The niche generates $88K/yr across 13 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -53.8%. Flapen's verdict: Skip it (34/100).

How competitive is the red and white twine niche?

10 brands and 12 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in red and white twine?

Top complaints mined from reviews: Thickness, Material Quality, Size-Overall. The return rate is 1.8%.

When does demand for red and white twine peak?

Demand peaks in Nov–Dec; the busiest month runs 33.5× the quietest.

What does it cost to enter the red and white twine niche?

Listings span $4.62–$7.29; the average listing price is $6.12 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.

red and white twine

Skip it

Soft demand (-53.8% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible19.2%

search→purchase rate — share of searches ending in a sale

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good792.69

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Bad$88K

$88K/yr · 75K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Avg price

Bad$6.12

avg listing price — sweet spot $15–$100

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Growth

Bad-53.8%

90-day search growth — must beat 0% to launch

Price range

Bad$4.62–$7.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, red and white twine is a $88K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

red and white twine market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $77K–$92K; units × avg price
Conversion rate: 19.2%
Avg BSR: #219
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 6.7%
Avg brand age: 48 months
Avg seller age: 236 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

11%

SMART&CASUAL32%
Vivifying22%
Tenn Well14%
KINGLAKE8%
G2PLUS8%
Leecogo5%
Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -53.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 33.5×

Open Trend

Top red and white twine search terms

red and white twine31K/yr -60.5%17.1% conv.
red and white string19K/yr -60.2%17.5% conv.
red and white twine string5K/yr -14.1%14.0% conv.
red and white bakers twine4K/yr -15.6%14.7% conv.
red white twine5K/yr -43.7%20.2% conv.
red white string3K/yr -50.5%18.8% conv.
red and white string for crafts3K/yr -75.2%11.0% conv.
candy cane string2K/yr +55.2%4.4% conv.
red and white twine for crafts3K/yr -75.5%13.2% conv.

All search terms

Top red and white twine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SMART&CASUAL Red and White Cotton Twine 700 Feet Natural Bakers String for Cooking Crafts Gift Wrapping Butchers Christmas and Wedding Decor

SMART&CASUAL$5.614.8★1,509 rev

Tenn Well Red and White Twine 656 Feet 200m Cotton Bakers Twine Ribbon for Baking Butchers Crafts Gift Wrapping Christmas Holiday Decorations

Tenn Well$7.294.8★3,971 rev

Vivifying Red and White Twine 656 Feet 2mm Cotton Bakers Twine String for Gift Wrapping Baking Butchers DIY Crafts Tying Cake and Pastry Boxes

Vivifying$7.154.8★990 rev

Vivifying Red and White Butchers Twine 328 Feet 2mm Food Safe Cotton Cooking Twine Ideal for Trussing Turkey Roasting Baking Bacon Pumpkin Bread Festive Holiday Kitchen Use & Gift Wrapping

Vivifying$6.414.8★341 rev

KINGLAKE Red and White Twine - 2mm Cotton Bakers Twine Red and White Christmas Ribbon String Holiday String 328 Feet for Gift Wrapping Baking Butchers Crafts Holiday Decoration Valentines Day

KINGLAKE$4.624.7★67 rev

Newest

by launch date

SMART&CASUAL Red and White Cotton Twine 700 Feet Natural Bakers String for Cooking Crafts Gift Wrapping Butchers Christmas and Wedding Decor

SMART&CASUAL$5.611,509 rev

7mo ago

Red and White Bakers Twine 656 Feet x 1.3mm

GOLDEN COCK$6.5812 rev

8mo ago

G2PLUS Christmas String - 2mm 164ft White Red Cotton Twine String for Gift Wrapping Baking Packaging DIY Crafts Christmas Party Decorations

G2PLUS$4.7827 rev

8mo ago

G2PLUS Christmas String - 2mm 328ft White Red Cotton Twine String for Gift Wrapping Baking Packaging DIY Crafts Christmas Party Decorations

G2PLUS$6.1151 rev

9mo ago

KINGLAKE Red and White Twine - 2mm Cotton Bakers Twine Red and White Christmas Ribbon String Holiday String 328 Feet for Gift Wrapping Baking Butchers Crafts Holiday Decoration Valentines Day

KINGLAKE$4.6267 rev

11mo ago

What buyers say about red and white twine

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality”

Color15%

“Nice color”

Advertised Vs Actual Product14%

“Just as advertised”

Gifting Purpose9%

“Perfect for Christmas Presents & Decor”

Ease Of Use7%

“easy to use”

Strength6%

“not flimsy”

Value For Money4%

“Excellent bargain”

Durability4%

“So cute, very durable”

Efficiency3%

“Works great”

Thickness3%

“Great quality-thick too”

What buyers complain about

Thickness22%

“Its thin,”

Material Quality14%

“so I am not positive on the fiber content”

Size-Overall9%

“size was wrong”

Color7%

“THE RED AND WHITE ARE OUT STANDING TOGETHER”

Ease Of Use3%

“It will take me awhile to use it up”

Top return reasons

Value For Money28%

Color22%

Thin11%

Size-Overall10%

Advertised Vs Actual Product6%

Thickness5%

Material Quality5%

Functionality-Overall3%

Display Colors2%

Ease Of Use2%

Common questions

Is red and white twine profitable to sell on Amazon United States?: The niche generates $88K/yr across 13 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -53.8%. Flapen's verdict: Skip it (34/100).
How competitive is the red and white twine niche?: 10 brands and 12 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in red and white twine?: Top complaints mined from reviews: Thickness, Material Quality, Size-Overall. The return rate is 1.8%.
When does demand for red and white twine peak?: Demand peaks in Nov–Dec; the busiest month runs 33.5× the quietest.
What does it cost to enter the red and white twine niche?: Listings span $4.62–$7.29; the average listing price is $6.12 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.