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Red and White Twine

Fail

Demand is soft, at -53.8% this quarter, so Red and White Twine is a Fail.

Flapen Score
34
34 / 100
Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 48
Market size
$88K/yr75K searches / yr
90-day growth
-53.8%search demand this quarter
Competition
73%top-5 click share · 10 brands · 12 sellers

Flapen Score

Red and White Twine against its category

The dotted line is the Tools & Home Improvement average. Past it, Red and White Twine is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red and White Twine market on Amazon at a glance

Shoppers on Amazon United States searched for Red and White Twine 75K times last year and spent an estimated $88K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

19.2% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -53.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-53.8%
Conversion, latest week
19.2%
Market size, estimated
$88Ka year
Peak month
December33.5× the quietest month
Top search term
red and white twine31K searches a year

02 · Price

A sale here is worth $6.12.

Listings sell for $6.12 on average, from $4.62 to $7.29. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $6.12 that is $3K to $5K a year per listing.

Average price
$6.12under the $15 to $100 sweet spot
Price range
$4.62–$7.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$3K–$5K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #219 within Tarps & Tie-Downs. It carries 793 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#219in Tarps & Tie-Downs
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
793per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Red and White Twine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$9K$18K$26K$35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

12

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

11%

  • SMART&CASUAL32%
  • Vivifying22%
  • Tenn Well14%
  • KINGLAKE8%
  • G2PLUS8%
  • Leecogo5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Red and White Twine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 33.5×

Search terms

Top Red and White Twine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red and white twine31K/yr
  • red and white string19K/yr
  • red and white twine string5K/yr
  • red and white bakers twine4K/yr
  • red white twine5K/yr
  • red white string3K/yr
  • red and white string for crafts3K/yr
  • candy cane string2K/yr
  • red and white twine for crafts3K/yr

Reviews and returns

What reviews say buyers love and hate about Red and White Twine

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Thickness”
1.8%of orders come back
“Its thin,”
A buyer, on “Thickness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Red and White Twine questions

Answered from the same tracked data.