Red and White Christmas Lights
FailReturns run at 7.4% of orders, so Red and White Christmas Lights is a Fail.
- Flapen Score
- 48 / 100Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median48
- Market size
- $126K/yr335K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 36%top-5 click share · 23 brands · 27 sellers
Flapen Score
Red and White Christmas Lights against its category
The dotted line is the Tools & Home Improvement average. Past it, Red and White Christmas Lights is stronger. Inside it, weaker.
Market
The Red and White Christmas Lights market on Amazon at a glance
Shoppers on Amazon United States searched for Red and White Christmas Lights 335K times last year and spent an estimated $126K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.
- Searches, last 12 months
- 335K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $126Ka year
- Peak month
- November183.3× the quietest month
- Top search term
- red and white christmas lights141K searches a year
02 · Price
A sale here is worth $21.30.
Listings sell for $21.30 on average, from $9.66 to $40.05. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $21.30 that is $5K to $11K a year per listing.
- Average price
- $21.30inside the $15 to $100 sweet spot
- Price range
- $9.66–$40.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$11K
- Returns
- 7.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #800 within String Lights. It carries 1,267 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 13.5%
- Average rank
- #800in String Lights
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 1,267per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Red and White Christmas Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dobar Red and White Christmas Lights - 100 Count - 24 Ft - Static/Blinking
- Price
- $13.92
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 6y ago
BrizLabs Red & White Christmas Lights 300 Count 69.6ft Mini Outdoor Lights
- Price
- $22.90
- Rating
- 4.5/5
- Reviews
- 2,635
- Age
- 4y ago
Hopolon 33 FT 100 LED String Lights Indoor Outdoor Red and White
- Price
- $13.23
- Rating
- 4.6/5
- Reviews
- 723
- Age
- 3y ago
Hopolon Red and Clear Christmas Light 2PACK Total 100Count 26FT White Wire
- Price
- $12.26
- Rating
- 4.6/5
- Reviews
- 2,123
- Age
- 11mo ago
Brizled Red & White Christmas Lights 33ft 50 LED Faceted C9 String Lights Outdoor Linkable Christmas Tree Light UL Certified Indoor Xmas Light Waterproof for House Roof Xmas Valentines Day Party
- Price
- $16.27
- Rating
- 4.4/5
- Reviews
- 363
- Age
- 1y ago
Trending
90-day click momentum
XRIDONSEN 8PCS Sync Grill Emergency Lights 32 LED Red White Strobe Lights
- Price
- $31.24
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 10mo ago
XRIDONSEN 2x 17 inch Red White Emergency Lights 40 LED Dash Strobe lights
- Price
- $40.05
- Rating
- 4.6/5
- Reviews
- 638
- Age
- 2y ago
C7 Red and Frosted White Christmas Lights Outdoor 26Ft Christmas Decorations String Lights with 27 LED Bulbs Hanging Patio Lights Waterproof for Roofline House Garden Party Xmas Decor Green Wire
- Price
- $17.32
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 1y ago
Hopolon Red and Clear Christmas Light 2PACK Total 100Count 26FT White Wire
- Price
- $12.26
- Rating
- 4.6/5
- Reviews
- 2,123
- Age
- 11mo ago
QITONG 2 Pack Battery Operated String Lights Each 33ft 100 LED Red and White Christmas Lights Outdoor Waterproof 8 Modes Clear Wire Twinkle Fairy Lights Indoor with Remote
- Price
- $22.89
- Rating
- 4.1/5
- Reviews
- 116
- Age
- 1y ago
Newest
by launch dateXRIDONSEN 8PCS Sync Grill Emergency Lights 32 LED Red White Strobe Lights
- Price
- $31.24
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 10mo ago
Ollny Red and White Christmas Lights Waterproof 400LED 131FT String Lights with Remote 3 Timer Plug in 8 Modes Fairy Light for Xmas Tree Indoor Bedroom House Party Wedding Decorations
- Price
- $20.24
- Rating
- 4.4/5
- Reviews
- 1,699
- Age
- 10mo ago
Hopolon Red Warm White Christmas Lights 2 Pack 50 Count 13FT Green Wire
- Price
- $13.24
- Rating
- 4.5/5
- Reviews
- 3,990
- Age
- 10mo ago
Hopolon Red and Clear Christmas Light 2PACK Total 100Count 26FT White Wire
- Price
- $12.26
- Rating
- 4.6/5
- Reviews
- 2,123
- Age
- 11mo ago
2 Pack 66FT 200 LED Christmas String Lights Outdoor Indoor Red and White
- Price
- $24.32
- Rating
- 4.5/5
- Reviews
- 3,159
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
23 rising
Sellers
27
Top-5 brand share
47%
Top 20: 96%
Top-5 click share
36%
Top 20: 85%
Open market
47%
- Hopolon17%
- Dobar10%
- BrizLabs8%
- Kivonfa6%
- YEGUO6%
- XRIDONSEN6%
Demand
Red and White Christmas Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 183.3×
Search terms
Top Red and White Christmas Lights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red and white christmas lights141K/yr
- red and white lights17K/yr
- red and white led lights4K/yr
- red and white string lights6K/yr
- red and white christmas lights outdoor32K/yr
- red and white led christmas lights21K/yr
- red and white outdoor lights6K/yr
- christmas lights red and white13K/yr
- red and white c9 christmas lights9K/yr
- c9 christmas lights outdoor red and white3K/yr
Reviews and returns
What reviews say buyers love and hate about Red and White Christmas Lights
We read the reviews and the return reasons for every product selling here.
“Very dim lights not like the pictures they have”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red and White Christmas Lights questions
Answered from the same tracked data.