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Red and Black Wire

Fail

Shoppers spend only $58K a year here, so Red and Black Wire is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$58K/yr49K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
60%top-5 click share · 14 brands · 18 sellers

Flapen Score

Red and Black Wire against its category

The dotted line is the Tools & Home Improvement average. Past it, Red and Black Wire is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red and Black Wire market on Amazon at a glance

Shoppers on Amazon United States searched for Red and Black Wire 49K times last year and spent an estimated $58K. The top 5 brands take 77% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
9.5%
Market size, estimated
$58Ka year
Top search term
red and black wire17K searches a year

02 · Price

A sale here is worth $12.44.

Listings sell for $12.44 on average, from $5.12 to $27.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $12.44 that is $1K to $3K a year per listing.

Average price
$12.44under the $15 to $100 sweet spot
Price range
$5.12–$27.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Electrical Wire. It carries 1,030 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#74in Electrical Wire
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,030per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Red and Black Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$17K$23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

18

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

60%

Top 20: 94%

Open market

18%

  • VIABRICO25%
  • Tyumen19%
  • NAOEVO14%
  • HONENCN11%
  • Haerkn7%
  • energeaster6%
  • Open — no brand owns it (8 brands, 18%)

Demand

Red and Black Wire search demand

Weekly searches over the year. Pick a range.

1K600May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Red and Black Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red and black wire17K/yr
  • positive and negative wires10K/yr
  • black and red wire6K/yr
  • red black wire5K/yr
  • red and black speaker wire5K/yr
  • red and black wire 12v4K/yr
  • positive negative wire2K/yr

Reviews and returns

What reviews say buyers love and hate about Red and Black Wire

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“Crappy wire”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red and Black Wire questions

Answered from the same tracked data.