Is Rechargeable Candles profitable to sell on Amazon United States?

Flapen scores Rechargeable Candles 49 out of 100 on Amazon United States, a Fail. Shoppers spend $285K a year across 35 tracked products. Amazon counts 6 of the 8 products launched in the last year as successful launches. Search demand grew -6.7% in the last 90 days.

How competitive is the Rechargeable Candles niche on Amazon United States?

24 brands and 33 sellers compete in Rechargeable Candles on Amazon United States. The top 5 Rechargeable Candles products take 43% of clicks, and the top 5 brands take 69%.

What do buyers complain about in Rechargeable Candles?

Rechargeable Candles buyers on Amazon United States complain most about Charging, Battery Life, and Durability. Returns run at 3.8% of orders.

When does demand for Rechargeable Candles peak?

Search demand for Rechargeable Candles on Amazon United States peaks in Sep–Oct–Nov–Dec, and the busiest month runs 3.4× the quietest.

What does it cost to enter the Rechargeable Candles niche?

Rechargeable Candles sells for $25.08 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.61 to $39.12. The average product has 2,831 reviews, the count a new listing must catch up to.

Rechargeable Candles

Fail

Demand is soft, at -6.7% this quarter, so Rechargeable Candles is a Fail.

Flapen Score: 49
49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size: $285K/yr453K searches / yr
90-day growth: -6.7%search demand this quarter
Competition: 43%top-5 click share · 24 brands · 33 sellers

Flapen Score

Rechargeable Candles against its category

The dotted line is the Tools & Home Improvement average. Past it, Rechargeable Candles is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Rechargeable Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Rechargeable Candles 453K times last year and spent an estimated $285K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 453K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $285K a year.

Searches, last 12 months: 453K
Growth, 90 days vs prior 90: -6.7%
Conversion, latest week: 2.5%
Market size, estimated: $285Ka year
Peak month: September3.4× the quietest month
Top search term: rechargeable tea lights176K searches a year

02 · Price

A sale here is worth $25.08.

Listings sell for $25.08 on average, from $10.61 to $39.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $25.08 that is $13K to $19K a year per listing.

Average price: $25.08inside the $15 to $100 sweet spot
Price range: $10.61–$39.12
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 20K–25K
Units per listing a year: 500–750
Revenue per listing a year: $13K–$19K
Returns: 3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #367 within Novelty Lighting. It carries 2,831 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 2.9%
Average rank: #367in Novelty Lighting
Average rating: 4.52 starsAmazon United States average 4.42 stars
Average reviews: 2,831per listing
Listings tracked: 35

04 · Newcomers

Amazon counts 6 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 8
Successful launches: 6Amazon's first-year sales bar
Average brand age: 38 months

Products