Is Recessed Toilet Paper Holder profitable to sell on Amazon United States?

Flapen scores Recessed Toilet Paper Holder 45 out of 100 on Amazon United States, a Fail. Shoppers spend $365K a year across 20 tracked products. Amazon counts 0 of the 2 products launched in the last year as successful launches. Search demand grew -11.0% in the last 90 days.

How competitive is the Recessed Toilet Paper Holder niche on Amazon United States?

13 brands and 23 sellers compete in Recessed Toilet Paper Holder on Amazon United States. The top 5 Recessed Toilet Paper Holder products take 60% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Recessed Toilet Paper Holder?

Recessed Toilet Paper Holder buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Assembly/Installation. Returns run at 6.0% of orders, which is high.

When does demand for Recessed Toilet Paper Holder peak?

Search demand for Recessed Toilet Paper Holder on Amazon United States is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Recessed Toilet Paper Holder niche?

Recessed Toilet Paper Holder sells for $28.40 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $13.62 to $59.89. The average product has 1,512 reviews, the count a new listing must catch up to.

Recessed Toilet Paper Holder

Fail

Demand is soft, at -11.0% this quarter, so Recessed Toilet Paper Holder is a Fail.

Filters High Returns

Flapen Score: 45
45 / 100Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size: $365K/yr271K searches / yr
90-day growth: -11.0%search demand this quarter
Competition: 60%top-5 click share · 13 brands · 23 sellers

Flapen Score

Recessed Toilet Paper Holder against its category

The dotted line is the Tools & Home Improvement average. Past it, Recessed Toilet Paper Holder is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Recessed Toilet Paper Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Recessed Toilet Paper Holder 271K times last year and spent an estimated $365K. The top 5 brands take 78% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $365K a year.

Searches, last 12 months: 271K
Growth, 90 days vs prior 90: -11.0%
Conversion, latest week: 4.7%
Market size, estimated: $365Ka year
Peak month: January1.3× the quietest month
Top search term: recessed toilet paper holder154K searches a year

02 · Price

A sale here is worth $28.40.

Listings sell for $28.40 on average, from $13.62 to $59.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $28.40 that is $7K to $14K a year per listing.

Average price: $28.40inside the $15 to $100 sweet spot
Price range: $13.62–$59.89
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: $7K–$14K
Returns: 6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #300 within Bathroom Hardware. It carries 1,512 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #300in Bathroom Hardware
Average rating: 4.51 starsAmazon United States average 4.42 stars
Average reviews: 1,512per listing
Listings tracked: 20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 0Amazon's first-year sales bar
Average brand age: 41 months

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