recessed light bulbs
Worth a lookShows a sweet-spot price point ($20.43 avg), but soft demand (-3.7% this quarter) keeps it on the watch list.
Avg price
Great$20.43avg listing price — sweet spot $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Great$10.78–$28.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$805K$805K/yr · 529K searches
Review moat
Good1,492.95avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, recessed light bulbs is a $805K/yr Amazon United States market (529K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
recessed light bulbs market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- $817K–$1.0M
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #191
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
30
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
13%
- Sunco Lighting37%
- Amazon Basics19%
- Feit Electric12%
- LEDVANCE10%
- DEGNJU5%
- Linkind5%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top recessed light bulbs search terms
- recessed light bulbs124K/yr
- br30 led bulb93K/yr
- can light bulbs68K/yr
- ceiling light bulbs39K/yr
- br30 65w indoor flood32K/yr
- br3029K/yr
- led can light bulbs21K/yr
- bulged light bulbs10K/yr
- led ceiling light bulbs11K/yr
- recessed lighting bulbs13K/yr
Top recessed light bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics BR30 LED Light Bulbs 65W Equivalent 11W Energy Efficient E26 Standard Base Soft White 2700K Dimmable 10 000 Hour Lifetime 6-Pack
Amazon Basics$13.904.5★4,013 rev
Sunco 12 Pack BR30 LED Flood Light Bulb E26 11W=65W 5000K Daylight
Sunco Lighting$27.144.6★3,938 rev
Sylvania ECO LED BR30 Light Bulb 65W = 10W Dimmable Frosted Finish 650 Lumens 2700K Soft White - 4 Pack (40870)
LEDVANCE$12.664.6★1,660 rev
Sunco 6 Pack BR30 LED Flood Light Bulb E26 11W=65W 3000K Warm White
Sunco Lighting$17.564.6★4,834 rev
Feit Electric BR30 LED Light Bulbs 65W Eq Dimmable 5CCT 6 Pack
Feit Electric$17.154.8★319 rev
Newest
by launch date
Linkind BR30 LED Flood Light Bulbs Indoor 65W Equivalent Dimmable LED Recessed Bulbs 10W 850 Lumens 2700K Soft White E26 UL FCC Certified Recessed Can Light Bulb for Bedroom Bathroom 12 Packs
Linkind$24.00255 rev
DAYBETTER BR30 LED Light Bulbs Indoor Flood Light 5000K Daylight White LED Bulb 65W Equivalent Dimmable E26 Base 800LM Recessed Can Bulb for Living Room Bedroom Dining Room Bathroom 12Pack
DAYBETTER$24.11400 rev
Feit Electric BR30 LED Light Bulbs 65W Eq Dimmable 5CCT 6 Pack
Feit Electric$17.15319 rev
DAYBETTER BR30 LED Light Bulbs Indoor Flood Light 6Pack 5000K Daylight White LED Bulb 65W Equivalent Dimmable E26 Base 800LM Recessed Can Bulb for Living Room Bedroom Dining Room Bathroom
DAYBETTER$17.62825 rev
DEGNJU 12 Pack BR30 LED Recessed Light Bulb Dimmable Indoor Flood Light Bulbs CRI80 7W Equivalent 65W 2700K Soft White 650 Lumens 15000 Lifetime Hours E26 Base LED Can Light Bulb Flicker-Free
DEGNJU$26.371,137 rev
Trending
90-day click momentum
Great Eagle Lighting BR30 LED Light Bulb 9.5W (75W Equivalent) Dimmable 850 Lumens 5000K Daylight High CRI 90+ E26 Base Indoor Flood Light for Recessed Cans UL Listed 6 Pack
Great Eagle Lighting Corporation$10.784.5★
Feit Electric BR30 LED Light Bulbs 65W Eq Dimmable 5CCT 6 Pack
Feit Electric$17.154.8★
Sunco 12 Pack BR30 LED Flood Light Bulb E26 11W=65W 4000K Cool White
Sunco Lighting$26.574.5★
GE Refresh BR30 LED Floodlight Bulbs Daylight 65W Eq 2 Pack
GE$11.094.7★
Sunco 12 Pack BR30 LED Flood Light Bulb E26 11W=65W 5000K Daylight
Sunco Lighting$27.144.6★
What buyers say about recessed light bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Light”
“Good value for money”
“As advertised”
“Dimming works fine”
“Good Quality”
“Nice accurate color”
“Did not break”
“Easy setup”
“Works great”
“Fit well”
What buyers complain about
“Bulbs flicker”
“The quality control leaves a lot to be desired”
“Short life”
“Not worked as dimmable”
“not as bright”
“did not fit”
“I was expecting a more moderate yellow”
“1/2 the box doesn't work”
“others lost connection”
“Returned product”
Top return reasons
Common questions
- Is recessed light bulbs profitable to sell on Amazon United States?
- The niche generates $805K/yr across 20 tracked products. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the recessed light bulbs niche?
- 10 brands and 30 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in recessed light bulbs?
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Quality-Overall, Durability. The return rate is 3.1%.
- When does demand for recessed light bulbs peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the recessed light bulbs niche?
- Listings span $10.78–$28.78; the average listing price is $20.43 (sweet spot $15–$100). The average incumbent carries 1,493 reviews — the moat a new listing must climb.