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rear discharge toilet

Skip it

Prices mostly outside the sweet spot ($119.35–$592.44) — this niche doesn't clear our bar today.

Market size 26Growth 22Conversion 10Competition 50Returns 99Price range 0Avg price 31Brand share 23Review moat 99Quality gap 57

Review moat

Incredible26.68

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$298.53

avg listing price — sweet spot $15–$100

Market size

Okay$104K

$104K/yr · 45K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$119.35–$592.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, rear discharge toilet is a $104K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 40/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

rear discharge toilet market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$75K–$149K
units × avg price
Conversion rate
0.8%
Avg BSR
#176
Page quality
0%
Prime
27%
Sponsored
86%
Out of stock
5.5%
Avg brand age
41 months
Avg seller age
182 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

22

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

7%

  • maceratingflo29%
  • SUPERFLO28%
  • Simple Project19%
  • EliteEdge10%
  • American Standard5%
  • WinZo3%
  • Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — -5.1% search growth over the last 90 days.
900700Spike '25JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Top rear discharge toilet search terms

  • rear discharge toilet20K/yr
  • rear outlet toilet16K/yr
  • rear flush toilet4K/yr
  • rear discharge toilet elongated3K/yr
  • back discharge toilet2K/yr
All search terms

Top rear discharge toilet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$10K15%$16K20%$21K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about rear discharge toilet

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great Quality Toilet for a Great Price”

Design-Overall15%

“* Modern, clean design”

Value For Money10%

“Incredible price”

Comfort-Overall9%

“Beautiful and comfortable”

Ease Of Cleaning7%

“Cleaning is easy”

Assembly/Installation5%

“Installation was pretty straightforward”

Size-Overall5%

“size is good”

Ease Of Use3%

“Easy to use”

Strength3%

“Solid toilet”

Shape/Style3%

“And has modern look”

What buyers complain about

Size-Overall23%

“Did not fit”

Assembly/Installation11%

“Some assembly difficulties”

Quality-Overall9%

“Poor quality”

Connectivity-Overall5%

“But it was too tall for our connection system so we had to return it”

Weight Heavy4%

“much heavier than a conventional toilet”

Ease Of Cleaning3%

“resulting in more toilet cleaning required”

Strength2%

“Delicate seat”

Durability2%

“Broke in less than 3 months”

Comfort-Overall2%

“so if you're on the short side may not be the most comfortable”

Instructions/User Manual/Troubleshooting2%

“A little confusing in the instructions”

Top return reasons

Size-Overall36%
Defective Material/Parts23%
Leak-Proof8%
Assembly/Installation7%
Functionality-Overall4%
Advertised Vs Actual Product4%
Quality-Overall3%
Compatibility-Overall2%
Color2%
Water Resistance2%

Common questions

Is rear discharge toilet profitable to sell on Amazon United States?
The niche generates $104K/yr across 22 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (40/100).
How competitive is the rear discharge toilet niche?
10 brands and 22 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in rear discharge toilet?
Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 0.3%.
When does demand for rear discharge toilet peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the rear discharge toilet niche?
Listings span $119.35–$592.44; the average listing price is $298.53 (sweet spot $15–$100). The average incumbent carries 27 reviews — the moat a new listing must climb.