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Reamer

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -10.2% this quarter, so Reamer is a Maybe.

Flapen Score
61
61 / 100
Top 6% of 9,536 Tools & Home Improvement niches · +13 vs the category median of 48
Market size
$381K/yr165K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
42%top-5 click share · 28 brands · 108 sellers

Flapen Score

Reamer against its category

The dotted line is the Tools & Home Improvement average. Past it, Reamer is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reamer market on Amazon at a glance

Shoppers on Amazon United States searched for Reamer 165K times last year and spent an estimated $381K. The top 5 brands take 61% of clicks. Demand peaks in Feb. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $381K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
5.8%
Market size, estimated
$381Ka year
Peak month
February1.8× the quietest month
Top search term
reamer55K searches a year

02 · Price

A sale here is worth $39.74.

Listings sell for $39.74 on average, from $5.13 to $214.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $39.74 that is $4K to $10K a year per listing.

Average price
$39.74inside the $15 to $100 sweet spot
Price range
$5.13–$214.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #32 within Reamers. It carries 920 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
0.2%
Average rank
#32in Reamers
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
920per listing
Listings tracked
41

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Reamer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$23K$34K$46K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 flat

Sellers

108

Top-5 brand share

61%

Top 20: 93%

Top-5 click share

42%

Top 20: 80%

Open market

34%

  • KLEIN TOOLS21%
  • AFA Tooling Approved for Automotive17%
  • QWORK9%
  • uxcell8%
  • Southwire7%
  • Mrosnail5%

Demand

Reamer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Reamer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reamer55K/yr
  • reamer tool37K/yr
  • reamers for metal15K/yr
  • reamers14K/yr
  • reaming tool8K/yr
  • hand reamer8K/yr
  • hole reamer5K/yr
  • reemer5K/yr
  • hand reamers5K/yr
  • metal reamer4K/yr

Reviews and returns

What reviews say buyers love and hate about Reamer

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Inferior quality”
A buyer, on “Quality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Reamer questions

Answered from the same tracked data.