Is Rattan Wall Sconce profitable to sell on Amazon United States?

Flapen scores Rattan Wall Sconce 51 out of 100 on Amazon United States, a Maybe. Shoppers spend $89K a year across 99 tracked products. Amazon counts 4 of the 38 products launched in the last year as successful launches. Search demand grew +9.8% in the last 90 days.

How competitive is the Rattan Wall Sconce niche on Amazon United States?

64 brands and 83 sellers compete in Rattan Wall Sconce on Amazon United States. The top 5 Rattan Wall Sconce products take 21% of clicks, and the top 5 brands take 37%.

What do buyers complain about in Rattan Wall Sconce?

Rattan Wall Sconce buyers on Amazon United States complain most about Size-Overall, Charging, and Brightness/Shine/Glow. Returns run at 7.8% of orders, which is high.

When does demand for Rattan Wall Sconce peak?

Search demand for Rattan Wall Sconce on Amazon United States is steady all year. The busiest month runs 1.8× the quietest.

What does it cost to enter the Rattan Wall Sconce niche?

Rattan Wall Sconce sells for $57.34 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $20.05 to $138.12. The average product has 115 reviews, the count a new listing must catch up to.

Rattan Wall Sconce

Maybe

The top 5 brands take only 37% of clicks. But buyers convert on only 0.7% of searches, so Rattan Wall Sconce is a Maybe.

Filters No Dominant Brand Low Review Barrier High Returns High Price

Flapen Score: 51
51 / 100Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size: $89K/yr221K searches / yr
90-day growth: +9.8%search demand this quarter
Competition: 21%top-5 click share · 64 brands · 83 sellers

Flapen Score

Rattan Wall Sconce against its category

The dotted line is the Tools & Home Improvement average. Past it, Rattan Wall Sconce is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Rattan Wall Sconce market on Amazon at a glance

Shoppers on Amazon United States searched for Rattan Wall Sconce 221K times last year and spent an estimated $89K. The top 5 brands take 37% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months: 221K
Growth, 90 days vs prior 90: +9.8%
Conversion, latest week: 0.7%
Market size, estimated: $89Ka year
Peak month: July1.8× the quietest month
Top search term: rattan wall sconce35K searches a year

02 · Price

A sale here is worth $57.34.

Listings sell for $57.34 on average, from $20.05 to $138.12. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $57.34 that is $0 to $6K a year per listing.

Average price: $57.34inside the $15 to $100 sweet spot
Price range: $20.05–$138.12
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$6K
Returns: 7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #1,442 within Wall Lights. It carries 115 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 98%
Out of stock, average day: 10.8%
Average rank: #1,442in Wall Lights
Average rating: 4.54 starsAmazon United States average 4.42 stars
Average reviews: 115per listing
Listings tracked: 99

04 · Newcomers

Amazon counts 4 of last year's 38 launches as successful.

38 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 38
Successful launches: 4Amazon's first-year sales bar
Average brand age: 27 months

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